A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

02/01/2017 Podcasting: Fact Sheet
Podcast Listenership

A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.

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02/27/2017 Hot Pod: The three numbers that mark the state of podcasting in 2017
Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:

Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.

Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.

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02/25/2017 2017 Will Be Breakout Year For Podcasting
Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.

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02/23/2017 6 Reasons Why Your Business Should Use Podcasting
The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.

Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices.

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02/21/2017 Why branded podcasting could more than double in 2017
Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.

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02/19/2017 If we want podcasting to remain open to everyone, We Are going to have to organize
An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.

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02/17/2017 The 10 Best Movie Podcasts of 2016
10 Podcasts for Filmmakers, Film Fans and Industry Folks

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02/15/2017 The Important Thing Most Podcasts are Missing
Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.

Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space.

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02/13/2017 Crime Mysteries are the Breakout Podcast Genre
Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.

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02/10/2017 Looking at five of the best food podcasts
Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.

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02/08/2017 Tinder Launches New Podcast Backed By Dating Data
Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.

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02/06/2017 Basement podcasting becomes opportunity for area small businesses
Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.

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02/04/2017 Podcasting Diversity
Within his sample of US shows for which he could determine the ethnicities of the host (read more about his methodology here), he found that 85 per cent of podcasts had at least one white host, and just 18 per cent had a non-white host. The proportion of non-white women hosts was even smaller.

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02/02/2017 Is investigative reporting well served by podcasts?
In 2016, Apple podcast listeners clocked in over 10 billion downloads and streams globally, according to a press release published by the company.

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01/31/2017 Law Firms Lean on Podcasting
Law firm leans on podcasting to evoke authentic brand

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