Ways to Incorporate Podcasts Into Business Strategies
By S. Housley
Podcasting content comes in a wide variety of shapes
and sizes. Businesses are finding many different and creative ways
of incorporating podcasts into their business strategies and marketing
Here are just some of the various types of content
that businesses are turning into podcasts...
1. Audio Books
Books that are "read" aloud are no longer embraced
only by the visually impaired. For example, commuters who want to
make the most of their travel time have long embraced books-on-tape.
The podcast medium is far more compact and portable, so audio books
and similar content are now being made available as podcasts.
2. Audio Tours
Interested in a guided tour of a historic site, or
a detailed explanation of a museum display? Audio tour podcasts
with detailed explanations are becoming quite common.
The word of God, Allah, or a bible study discussion
are now all popular content for podcast material. It does not really
matter the what the religious material might be -- what is important
is that by turning those conversations and dialogs into podcasts,
their reach is being extended and new audiences are being touched
4. Indie Artists Demos
Independent musical artists, looking to build a community
and develop a fan base, are no longer restricted by their geographical
region. With podcasts, Indie artists can expand their audience and
increase their reach. Indie's can use iTunes to get reactions to
new material or songs.
What better way to learn a language than to hear it?
Podcasts are a perfect medium for foreign language instruction.
Listeners can hear accents and phrasing, and listen to a specific
lecture until they have fully mastered the content. 6. Recipes Interested
in gourmet cooking, but do not have the time to watch cooking show
hosts such as Rachel Ray or Martha Stewart? Download the podcasts
to learn new recipes, at a time and place of your choosing and convenience.
7. Showing Homes For Realtors
What better way to market property or homes for sale
than with a video podcast? Home tours help sell available listings,
and with economic conditions currently unfavorable to sellers, they
need all the help they can get. Video podcasts or slideshows of
the homes help entice interested buyers to learn more about properties.
Using podcasting as a communication medium will help expand the
8. Sporting Event Commentaries
Sportscasters are always ready and willing to offer
opinions and commentary on sporting events. Pre-event festivities
and post-event analysis are often enjoyed by fans, and if the commentaries
are made available at any time as podcasts, the listeners have much
9. Medical Instruction
As just one example, medical schools have recorded
a variety of heart murmurs as podcasts. Medical students studying
cardiology can listen to the various heart defects until they understand
the different sounds and the impact those anomalies have on the
circulatory system. Recognizing the sound patterns of a heart murmur
can greatly aid medical students when they run across similar anomalies
in a real patient.
10. Class Lectures
Universities have embraced podcasting, providing
supplemental class material as podcasts. Students often listen to
the material while commuting from one class to another, exercising,
or relaxing between classes.
11. Corporate - Internal Sales Force Updates
Podcasting is a perfect way for a business to communicate
with remote sales staff, regarding things such as addressing corporate
policy changes, new product descriptions, and marketing points.
Educating a wide-spread sales force about a new product or service
has always been a challenge. Corporations have tackled this problem
by providing audio and video podcasts that detail a product's use.
Sales team members are often able to learn about new products without
needing to travel to the corporate headquarters for formal instruction
or sales seminars.
12. Political Debates
Are political debates a hobby, or do you just like
to stay informed on the issues and candidates? Many political debates
are now available via podcasts.
Potential podcasting content covers the gamut. With
more than millions of podcasts now available, there are few topics
that are not covered by this popular communication channel.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.