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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

07/01/2019 How to Use Podcasts for Better Narrative Writing
When I first taught personal narrative in my freshmen Literature and Writing course last year I planned a traditional unit. I practiced descriptive writing techniques by having them listen to the first five minutes of Saving Private Ryan without the screen visible, noting what they expected to see based on the sounds they were hearing.

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06/28/2019 54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A new report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.

The 54% of listeners who are either somewhat or much more likely to consider buying from a podcast sponsor vastly outweighs the 7% of listeners who are less likely.

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06/26/2019 Every Entrepreneur Should Listen to These 10 Podcasts
Whether we are commuting to work, taking a lunch break or just looking to relax before bed, podcasts have become a best friend to many of us. It is easy to see why. In recent years there has been an explosion of quality podcasts on nearly any topic you can think of.

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06/24/2019 Spotify Really Wants You to Listen to Podcasts
Spotify Technology has been investing in podcasting for over a year. It started by producing its own podcasts with well-known talent in music and comedy, and it's recently started acquiring podcast media companies, including Gimlet and Parcast, as well as podcast hosting platform Anchor. So far, its spent over $400 million on podcast content and technology.

Getting its 217 million monthly active listeners to stream more podcast content is essential for Spotify. The company pays out a royalty based on its revenue to music labels, which puts a cap on its gross margin. Podcasts could have much more favorable economics for Spotify, especially if it is producing the podcasts itself.

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06/21/2019 A new startup helps podcasts get promoted on other podcasts
Podcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in setting up cross-promotions with other podcasters, agreements in which two shows promote each other. It promises there’s more to come.

RedCircle raised $1.5 million in its seed round and offers free hosting, analytics access, distribution help, and other features designed for smaller creators. The company’s cross-promotion feature allows RedCircle to automatically insert promotions into shows once both podcasters have agreed.

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06/19/2019 Why Podcasting Is A Smart Marketing Strategy For Businesses Today
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap?

That is right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives.

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06/17/2019 Why Spotify Sees Potential in Podcasts
Spotify Technology SA, the streaming giant largely responsible for changing the way music is consumed, is looking for growth beyond music.

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06/14/2019 These Are Our 5 Favorite Podcast Apps Right Now
So, you have finally decided to get on board and check out some podcasts. Congratulations! You are in for a treat, if only thanks to the sheer number of shows available to you — there are over 600,000 to choose from.

But before you start scrolling through the endless sea of audio, you’ll need to find the right app to listen to all that content.

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06/12/2019 Podcasts Face the Music: The Battle for Audio Streams Heats Up
Music companies are adopting a new outlook when it comes to podcasts: If you can not beat  them, join them.

Perhaps nothing competes more closely with music for fans ears these days than podcasts -- so now the music industry is cranking out its own.

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06/10/2019 Planting seeds: The new Podfund wants to invest in early-stage podcasts
As has been widely reported, Luminary was until very recently removing links from the show notes of podcast episodes displayed in its apps. The broad reason given for this was security, a pronouncement which raised eyebrows across the podcast industry, especially since other apps (including Apple Podcasts) manage to display podcasters links without difficulty. The links issue was problematic because sponsor and affiliate links are often a big part of how podcasts monetize; removing them did not exactly help burnish the company’s credentials as a neutral podcatcher at a time when there were also question marks over its caching practices.

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06/07/2019 5 Lesser-Known Ways to Skyrocket Your Brands Growth With Podcasting
When it comes to strengthening their brands digital presence, most entrepreneurs focus on traditional online marketing tactics like SEO or PPC advertising. But these are far from the only resources available. Podcasting, in particular, has helped several companies showcase their niche expertise while simultaneously finding -- and growing -- their audience.

The audience is definitely there. Surveys from Edison Research estimate that approximately 73 million Americans listen to podcasts on a monthly basis, while 48 million listen to podcasts weekly.

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06/05/2019 Podcasting Is Suddenly Hot And Spotify, Others Want To Feast On It
Podcasting is suddenly hot, despite having been around for about 15 years.

Born in the boom times of Apples iPod portable music player, the spoken-word audio entertainment format has been revitalized. It is helped by the shift to streaming media and an explosion of well-produced content.

Podcasts now range from talk-radio style interviews and discussions to serialized storytelling. Subjects span show business, true crime, comedy, science, history, investing and much more.

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06/03/2019 Podcasts are the perfect antidote to our poisonous news environment
We live in an age of informational excess. Twenty years ago, when I worked as a producer for the public radio program On the Media, my colleagues and I would bemoan the sad state of TV news with its short sound bites, its obsession with scandal, its tropism to heat over light and its “if it bleeds” aesthetic. In the decades since, none of those aspects of TV news have gotten better, but compared with the nastiness and disinformation that is everywhere on Twitter and Facebook, the cable channels increasingly feel like average sources of information.

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05/31/2019 Spotify-owned Soundtrap wants to make editing a podcast as easy as using Google Docs
Soundtrap, a music-editing software company owned by Spotify, is launching a new product today that’s specifically designed to make podcast editing easier. The new product, called Soundtrap for Storytellers, is a full, web-based podcast production tool that allows users to record, edit, and master their audio. Its most impressive feature is how simple it’s supposed to make editing: podcasters can just cut words out of an automated transcript of their conversation, and the changes will be automatically reflected in the audio.

The feature is designed to function like Google Docs, says Soundtrap CEO Per Emanuelsson.

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05/29/2019 From Walkman to podcast: Sony Music moves into the podcast business, setting the stage for other music companies
Last Thursday, Variety reported that Sony Music, the global music conglomerate ($7.2 billion in revenue in fiscal 2018), has formed a joint venture with Adam Davidson, the New Yorker staff writer and co-founder of Planet Money, and Laura Mayer, the former executive producer at Stitcher.

The new entity, which has yet to be named, is structured as follows: Sony Music will own 50 percent while Mayer and Davidson each hold 25 percent, with the former taking responsibility of the various business aspects (marketing, sales, distribution, business development, and so on) and the latter two focusing solely on the creative side. According to the Variety writeup, Sony Music is also investing an undisclosed sum.

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05/27/2019 Refresh your podcast playlist with new Autumn releases
Produced and presented by Dan Taberski, who made popular podcasts Finding Richard Simmons and Surviving Y2k, comes Running From Cops. This podcast looks at how the TV series Cops, which turns 30 this year, has influenced America's attitude towards the police. Cops ran for more than 1000 episodes, with the concept of following real police officers with video cameras as they arrest real citizens. It looks set to be a cultural look at criminal justice and the process behind what happens when police and reality television producers collide.

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05/24/2019 The pros, cons and best practices in podcast marketing
Today, while podcasts are small in number and low in overall revenue generation compared to other media, they are still quickly growing in popularity. For this column, I interviewed podcasters, analysts and audio programming experts to learn the best marcom practices for marketers who want to use them.

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05/22/2019 When to use an external microphone or recorder to make your podcasts
You can record your podcast on your iPhone, but what you might not be able to do so easily is make sure that the audio sounds good. Buying a broadcast-quality microphone or a separate audio recorder can bring your podcasting up a level, and there is some hardware that we like.

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05/20/2019 Universal Music Group Partners With Podcaster Wondery
Universal Music Group announced it is expanding its presence in the world of podcasting via a new partnership with indie podcast publisher Wondery. Under the terms of the deal, podcasts produced by Wondery will have access to UMG’s catalogue and its roster of artists.

The podcasts will be available globally on any platform Wondery makes its content available and will help build stories around existing UMG artists, labels and catalog.

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05/17/2019 How entrepreneurs are using podcasts to become thought leaders, empower founders
Podcasts represent only a fraction of the overall marketing channels now deployed by startups, he said, but the trend will continue to grow exponentially as the medium matures.

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05/15/2019 More Younger Consumers Abandoning Radio for Digital-Only Listening On Their Devices: Study
Listeners are moving away from AM/FM radio towards digital-only listening via their mobile devices at an increasingly faster rate, according to data from Edison Research's Share of Ear study, gathered between 2014-2019.

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05/13/2019 What Makes A Great Podcast Studio? Here Is a Hint: You Will Not Be Able To Hear It
When Spotify acquired both Gimlet and Anchor in Feb. 2019, the streaming company was not just getting into the podcast business; it was also diving deeper into the brick-and-mortar studio business.

Last summer, Gimlet and Anchor both opened their own proprietary podcast recording studios in New York City, each serving a vastly different purpose.

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05/10/2019 If Audio Is Hot, How Come Is Not Radio Partying?
While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers.

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05/08/2019 How Podcasting Became a Big Business
Spotifys deal to buy Gimlet Media for a reported $230 million in February certified that prerecorded radio is big business. And that figure is drawing new interest to the field.

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05/06/2019 Podcast Trends In 2019 That You Should Know About
2019 has already shaped up to be a huge year for podcasting. With the announcement of the $200M acquisition of Gimlet Media by Spotify, and the release of new subscription platforms like Luminary and Brew, the simple concept of the ability to stream content like talk radio on demand on any device over the internet is finally gaining mass market appeal, more than 10 years after its inception.

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05/03/2019 The podcast industry is growing out of its teen years — and facing a new identity struggle
A tipping point. The latest edition of the Infinite Dial — the long-running digital media study by Edison Research and Triton Digital that also gives us the most reliable podcast audience sizing numbers — is out and, look, you’ve probably heard the major podcast takeaways already.

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05/01/2019 The Pros And Cons Of Internal Company Podcasts
Rarely a day goes by that I do not find myself in a conversation with a client, potential client, or team member about the challenges they face with actively engaging their employees. The topic of employee engagement is certainly not new but the tactics associated with engaging employees continues to evolve. This evolution is spurred on by a variety of factors, including technological innovation, and peoples ability to repurpose existing methods in the employee engagement arena.

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04/29/2019 How to Start a Podcast: 6 Things These Experts Say You Will Need
Three popular podcast hosts tell us how they started their podcasts, the equipment they use and tips for keeping your audience entertained.

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04/26/2019 Podcasting Netflix moment: the global battle for domination
Global monthly podcast listener figures are forecast to grow more than six-fold, from 287 million in 2016 to 1.85 billion in 2023, according to the Ovum research company Ovum. In the UK, Ofcom says that nearly 6 million people tune into a podcast each week, double the number of five years ago.

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04/24/2019 To Podcast Or Not To Podcast: Five Lessons When First Starting Out As A Host
When you first start podcasting, it is easy to think that it will be a huge moneymaker, that advertisers will line up, that millions of your adoring fans will send you notes of gratitude and amazement at your incredible podcast-hosting skills, and that you will be fielding calls from the media worldwide. The odds, however, say that your podcast will either be lost in the over 665,000 podcasts that have been produced as of this writing, or that you might suffer from what is called podfade, when podcasts stop recording after just seven episodes, on average.

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04/22/2019 There Is No Podcasting Bubble
In sizing up the opportunity, Ahwoi notes only about a third of the US population listens to podcasting on a monthly basis, while 70% have at least heard the term. Some of those podcasting virgins will be propelled to the medium by smart speakers, connected cars and digital audio streaming services like Spotify that are driving awareness and discovery of podcast content.

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04/19/2019 Podcast Growth Is Popping in the U.S., Survey Shows
The number of podcast listeners has increased sharply this year, according to a new report.

More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month.

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04/17/2019 There is big money in podcasting. What does this mean for the industry?
Spotifys purchase of Gimlet and Anchor has already changed the industrys atmosphere, Quah argues. Deals are being struck with the assumption that money can be made here. And that changes the tenor of how people relate to each other in this space. Quah says the podcasting community still has to grow up in this sense, and forecasts cutthroat behavior.

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04/15/2019 How One Professor Uses Podcasts to Teach Empathy and Social Justice
Necessity is often the mother of invention. For Dr. Jessica Calarco, it was motherhood itself that necessitated—or at least sparked—innovation.

Five years ago, Calarco was a new mother, often awake half the night with her infant daughter. As luck would have it, the Serial podcast was released that year. The groundbreaking, Peabody Award-winning true-crime program by public radio producer Sarah Koenig precipitated a podcasting renaissance.

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04/12/2019 The Future of Podcast is Paid Premium
If you enjoy downloading podcasts for free on your Apple or Android app then listen up, because the future of podcasting could hit you in the wallet. The days of listening to host-read adverts about Casper mattresses, Mailchimp email and Squarespace websites could be coming to end.

The change was first signalled by the music streaming giant Spotify acquiring boutique podcast company Gimlet Media for US$230 million (NZ$340m) million in February.

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04/10/2019 Apple dominates the podcast market. But for how long?
If you are not someone who is part of the podcast business (disclosure: I make the majority of my income from podcasting), you might not realize that Apple is the dominant player in the field. That dominance is driven by two factors: its definitive directory of podcasts, and the built-in iOS Podcasts app, which drives the majority of podcast listening on the planet.

The slow shift from radio to on-demand audio continues, and companies are noticing. Investment in podcast companies is up, listening is growing, and the podcast advertising market continues to expand. Yet despite its dominance, Apple seems strangely uninterested in podcasting.

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04/08/2019 U.S. podcast audiences keep growing, 62 million listening weekly
Half of the U.S. has now listened to a podcast, according to Edison Research.

For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast.

Frequency is on the rise, too. An estimated 90 million, or nearly one-third (32 percent) listen monthly, up from 26 percent.

And 22 percent are weekly listeners, up from 17 percent. That’s an estimated 62 million weekly U.S. podcast listeners. The numbers come from Edison Research and Triton Digital’s latest Infinite Dial survey.

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04/05/2019 Why All Business Owners Should Consider Podcasting
It seems like everyone has a favorite podcast these days. The popularity and influence of podcasting are expanding exponentially in the U.S. and around the world. Nearly 25% of Americans currently listen to podcasts regularly, and there is no reason to believe that number will not continue to grow well into the future. With such a dramatic rise, it’s no wonder digital marketers and brands are also listening and working to utilize the power of the podcast to better connect businesses to a wider audience than ever before.

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04/03/2019 A Beginners Guide to Getting Into Podcasts
As a content-obsessed millennial, I have made podcasts part of my daily routine for years. I listen while commuting, cooking, running errands, putting away laundry, washing dishes or during any relatively mindless activity that can be done while wearing wireless headphones.

My bond with podcasts is so cemented that it comes as a shock when someone I meet at a party — or someone in my family, or a friend I thought I knew — tells me that they, in the year 2019, do not listen to podcasts. And never have. And do not really get what it’s all about. And, worse, do not quite know how to start.

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04/01/2019 No, Podcasting Is Not a Small Business
Spotify is in advanced talks to acquire Gimlet Media, the Brooklyn-based narrative podcast company, for more than $200 million in cash, according to Recode. Gimlet has raised approximately $28.5 million in venture funding from investors including WPP, Stripes Group, LionTree Partners, Graham Holdings, Betaworks, Cross Culture Ventures, and Lowercase Capital. Two years ago, the startup was reportedly valued at roughly $70 million.

Podcasting may be a relatively small industry in the U.S, but if I had to guess, Spotify has bigger ambitions than that. Just take a look at the stats: The U.S. podcasting industry brought in $314 million in ad revenue in 2017. Yet the global picture is much different.

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03/29/2019 5 of Spotifys Challenges for 2019
In many ways, Spotify enjoyed a spectacular end to 2018.

The company finished the year with its first ever quarterly operating profit – €94m ($107 million) — something that challenged many of the long-term naysayers about its business model. In addition, amid its year-end financial-results announcement, Spotify confirmed that it was set to spend between $400 million and $500 million on acquisitions throughout 2019, including the recent buyouts of podcasting content company Gimlet Media and distribution platform Anchor.

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03/27/2019 Publishers are getting serious about podcast revenue
Publishers are finding meaningful revenue from podcasts, a format that, in some cases, offers a more viable ad model than video.

The Economist, which launched its fifth podcast, The Intelligence, this week, said that monthly revenue from podcast ads served by platform Acast has increased 50 percent in 2018; thats across the publisher’s five podcasts that collectively fetched 7 million average monthly listens or downloads. The Telegraph has said its prioritizing podcasts, which it has historically used as a subscription driver. In December, the newspaper cut under 10 staff from its video team. On Monday, U.S. sports outlet The Ringer said it made more than $15 million (£11.4 million) on podcast ad sales in 2018, averaging 35 million monthly downloads.

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03/25/2019 Why Fashion Brands Are Launching Podcasts
Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.

Since the overall investment involved in podcasting is very low, especially for luxury brands that aren’t strapped for cash, it’s an easy experiment for brands to test out. Costs usually involve a few hundred dollars for equipment and online hosting fees ranging between $30 and $50 per month, according to those with experience in their production. Since most brands recruit a host from inside their ranks, paying more for a host is often avoided.

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03/20/2019 Anchor says it is Powering 40 percent of new podcasts
Podcastings greatest asset has always been its accessibility — for consumer and creator alike. But even the simplest medium requires a little know-how, and Anchors overarching goal has long been to further lower the barrier of entry for those looking to take the leap.

It’s not perfect, and it is not for everyone, but the service has done a pretty decent job leveling the playing field for many users. In fact, if Anchors self-reported numbers are to be believed, it is been a major driving force for new podcasts.

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03/18/2019 Are B2B Podcasts Poised for a Breakthrough?
While many business-to-business (B2B) firms are still using traditional mechanisms to buy their digital media, some are increasingly investing in more novel ad channels, like podcasts.

For NPR—the most popular podcast publisher in the US according to Podtrac—B2B brands are one of its biggest advertiser categories.

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03/15/2019 How Podcasts Are Filling a Real Need
The entire podcast industry is small, around $500 million in annual revenue, reckons Lopez, and so is Wondery. Lopez, a longtime Fox broadcast executive before deciding he needed to scratch the entrepreneurial itch, says Wondery turned profitable on a cash-flow basis last quarter, has 8-figure revenues that have doubled for two consecutive years, and has raised all of $5 million in venture capital.

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03/13/2019 How to make your podcast stand out in a crowded market
Only 24% of science podcasts seem to actually earn an income, which comes in the form of advertisements, donations or merchandise, according to MacKenzies study. For many researchers who use audio mainly as a science-communication tool, making money is not the main point.

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03/11/2019 The Golden Age of Podcasts
A podcast is like a pre-recorded radio show that you can listen to on your phone as you commute, do errands, cook, or work out.

Podcasts are free, paid for by ads or sponsorship. And there are a lot of podcasts – at last count, more than 630,000 different podcasts on every conceivable topic. Want to hear about knitting? A search will get you dozens of podcasts, from Yarniacs and Never Not Knitting, to Knitting Pipeline, to Two Ewes Fiber Adventures.

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03/08/2019 Want To Be Heard? 11 Crucial Tips For Starting A Podcast
When it comes to controversial content, podcasts have it in the bag. I do not mean the media genre itself is particularly racey; I am talking about the way we consume it as a culture.

Not everyone listens to podcasts; those who do tend to be diehards of the medium while others have never so much as heard one. Oddly enough, it is a fairly even split— with half of American homes listening to podcasts. That dichotomy is not present for many other media styles, but it actually lends a competitive edge to podcasts.

Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything socially.

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03/06/2019 The Future of Podcasting is Educational
The United States is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans—around 68 million—said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are Millennials, and that coveted cohort's tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 in 2017. In the last four years alone, the popularity of podcast listening has doubled.

Even more interesting is what people are listening to. One would expect genres like sports, news, and technology to be popular—and they are—but they are all surpassed in listenership by one unlikely competitor: educational podcasts.

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