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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

05/06/2019 Podcast Trends In 2019 That You Should Know About
2019 has already shaped up to be a huge year for podcasting. With the announcement of the $200M acquisition of Gimlet Media by Spotify, and the release of new subscription platforms like Luminary and Brew, the simple concept of the ability to stream content like talk radio on demand on any device over the internet is finally gaining mass market appeal, more than 10 years after its inception.

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05/03/2019 The podcast industry is growing out of its teen years — and facing a new identity struggle
A tipping point. The latest edition of the Infinite Dial — the long-running digital media study by Edison Research and Triton Digital that also gives us the most reliable podcast audience sizing numbers — is out and, look, you’ve probably heard the major podcast takeaways already.

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05/01/2019 The Pros And Cons Of Internal Company Podcasts
Rarely a day goes by that I do not find myself in a conversation with a client, potential client, or team member about the challenges they face with actively engaging their employees. The topic of employee engagement is certainly not new but the tactics associated with engaging employees continues to evolve. This evolution is spurred on by a variety of factors, including technological innovation, and peoples ability to repurpose existing methods in the employee engagement arena.

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04/29/2019 How to Start a Podcast: 6 Things These Experts Say You Will Need
Three popular podcast hosts tell us how they started their podcasts, the equipment they use and tips for keeping your audience entertained.

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04/26/2019 Podcasting Netflix moment: the global battle for domination
Global monthly podcast listener figures are forecast to grow more than six-fold, from 287 million in 2016 to 1.85 billion in 2023, according to the Ovum research company Ovum. In the UK, Ofcom says that nearly 6 million people tune into a podcast each week, double the number of five years ago.

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04/24/2019 To Podcast Or Not To Podcast: Five Lessons When First Starting Out As A Host
When you first start podcasting, it is easy to think that it will be a huge moneymaker, that advertisers will line up, that millions of your adoring fans will send you notes of gratitude and amazement at your incredible podcast-hosting skills, and that you will be fielding calls from the media worldwide. The odds, however, say that your podcast will either be lost in the over 665,000 podcasts that have been produced as of this writing, or that you might suffer from what is called podfade, when podcasts stop recording after just seven episodes, on average.

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04/22/2019 There Is No Podcasting Bubble
In sizing up the opportunity, Ahwoi notes only about a third of the US population listens to podcasting on a monthly basis, while 70% have at least heard the term. Some of those podcasting virgins will be propelled to the medium by smart speakers, connected cars and digital audio streaming services like Spotify that are driving awareness and discovery of podcast content.

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04/19/2019 Podcast Growth Is Popping in the U.S., Survey Shows
The number of podcast listeners has increased sharply this year, according to a new report.

More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month.

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04/17/2019 There is big money in podcasting. What does this mean for the industry?
Spotifys purchase of Gimlet and Anchor has already changed the industrys atmosphere, Quah argues. Deals are being struck with the assumption that money can be made here. And that changes the tenor of how people relate to each other in this space. Quah says the podcasting community still has to grow up in this sense, and forecasts cutthroat behavior.

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04/15/2019 How One Professor Uses Podcasts to Teach Empathy and Social Justice
Necessity is often the mother of invention. For Dr. Jessica Calarco, it was motherhood itself that necessitated—or at least sparked—innovation.

Five years ago, Calarco was a new mother, often awake half the night with her infant daughter. As luck would have it, the Serial podcast was released that year. The groundbreaking, Peabody Award-winning true-crime program by public radio producer Sarah Koenig precipitated a podcasting renaissance.

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04/12/2019 The Future of Podcast is Paid Premium
If you enjoy downloading podcasts for free on your Apple or Android app then listen up, because the future of podcasting could hit you in the wallet. The days of listening to host-read adverts about Casper mattresses, Mailchimp email and Squarespace websites could be coming to end.

The change was first signalled by the music streaming giant Spotify acquiring boutique podcast company Gimlet Media for US$230 million (NZ$340m) million in February.

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04/10/2019 Apple dominates the podcast market. But for how long?
If you are not someone who is part of the podcast business (disclosure: I make the majority of my income from podcasting), you might not realize that Apple is the dominant player in the field. That dominance is driven by two factors: its definitive directory of podcasts, and the built-in iOS Podcasts app, which drives the majority of podcast listening on the planet.

The slow shift from radio to on-demand audio continues, and companies are noticing. Investment in podcast companies is up, listening is growing, and the podcast advertising market continues to expand. Yet despite its dominance, Apple seems strangely uninterested in podcasting.

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04/08/2019 U.S. podcast audiences keep growing, 62 million listening weekly
Half of the U.S. has now listened to a podcast, according to Edison Research.

For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast.

Frequency is on the rise, too. An estimated 90 million, or nearly one-third (32 percent) listen monthly, up from 26 percent.

And 22 percent are weekly listeners, up from 17 percent. That’s an estimated 62 million weekly U.S. podcast listeners. The numbers come from Edison Research and Triton Digital’s latest Infinite Dial survey.

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04/05/2019 Why All Business Owners Should Consider Podcasting
It seems like everyone has a favorite podcast these days. The popularity and influence of podcasting are expanding exponentially in the U.S. and around the world. Nearly 25% of Americans currently listen to podcasts regularly, and there is no reason to believe that number will not continue to grow well into the future. With such a dramatic rise, it’s no wonder digital marketers and brands are also listening and working to utilize the power of the podcast to better connect businesses to a wider audience than ever before.

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04/03/2019 A Beginners Guide to Getting Into Podcasts
As a content-obsessed millennial, I have made podcasts part of my daily routine for years. I listen while commuting, cooking, running errands, putting away laundry, washing dishes or during any relatively mindless activity that can be done while wearing wireless headphones.

My bond with podcasts is so cemented that it comes as a shock when someone I meet at a party — or someone in my family, or a friend I thought I knew — tells me that they, in the year 2019, do not listen to podcasts. And never have. And do not really get what it’s all about. And, worse, do not quite know how to start.

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04/01/2019 No, Podcasting Is Not a Small Business
Spotify is in advanced talks to acquire Gimlet Media, the Brooklyn-based narrative podcast company, for more than $200 million in cash, according to Recode. Gimlet has raised approximately $28.5 million in venture funding from investors including WPP, Stripes Group, LionTree Partners, Graham Holdings, Betaworks, Cross Culture Ventures, and Lowercase Capital. Two years ago, the startup was reportedly valued at roughly $70 million.

Podcasting may be a relatively small industry in the U.S, but if I had to guess, Spotify has bigger ambitions than that. Just take a look at the stats: The U.S. podcasting industry brought in $314 million in ad revenue in 2017. Yet the global picture is much different.

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03/29/2019 5 of Spotifys Challenges for 2019
In many ways, Spotify enjoyed a spectacular end to 2018.

The company finished the year with its first ever quarterly operating profit – €94m ($107 million) — something that challenged many of the long-term naysayers about its business model. In addition, amid its year-end financial-results announcement, Spotify confirmed that it was set to spend between $400 million and $500 million on acquisitions throughout 2019, including the recent buyouts of podcasting content company Gimlet Media and distribution platform Anchor.

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03/27/2019 Publishers are getting serious about podcast revenue
Publishers are finding meaningful revenue from podcasts, a format that, in some cases, offers a more viable ad model than video.

The Economist, which launched its fifth podcast, The Intelligence, this week, said that monthly revenue from podcast ads served by platform Acast has increased 50 percent in 2018; thats across the publisher’s five podcasts that collectively fetched 7 million average monthly listens or downloads. The Telegraph has said its prioritizing podcasts, which it has historically used as a subscription driver. In December, the newspaper cut under 10 staff from its video team. On Monday, U.S. sports outlet The Ringer said it made more than $15 million (£11.4 million) on podcast ad sales in 2018, averaging 35 million monthly downloads.

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03/25/2019 Why Fashion Brands Are Launching Podcasts
Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.

Since the overall investment involved in podcasting is very low, especially for luxury brands that aren’t strapped for cash, it’s an easy experiment for brands to test out. Costs usually involve a few hundred dollars for equipment and online hosting fees ranging between $30 and $50 per month, according to those with experience in their production. Since most brands recruit a host from inside their ranks, paying more for a host is often avoided.

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03/20/2019 Anchor says it is Powering 40 percent of new podcasts
Podcastings greatest asset has always been its accessibility — for consumer and creator alike. But even the simplest medium requires a little know-how, and Anchors overarching goal has long been to further lower the barrier of entry for those looking to take the leap.

It’s not perfect, and it is not for everyone, but the service has done a pretty decent job leveling the playing field for many users. In fact, if Anchors self-reported numbers are to be believed, it is been a major driving force for new podcasts.

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03/18/2019 Are B2B Podcasts Poised for a Breakthrough?
While many business-to-business (B2B) firms are still using traditional mechanisms to buy their digital media, some are increasingly investing in more novel ad channels, like podcasts.

For NPR—the most popular podcast publisher in the US according to Podtrac—B2B brands are one of its biggest advertiser categories.

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03/15/2019 How Podcasts Are Filling a Real Need
The entire podcast industry is small, around $500 million in annual revenue, reckons Lopez, and so is Wondery. Lopez, a longtime Fox broadcast executive before deciding he needed to scratch the entrepreneurial itch, says Wondery turned profitable on a cash-flow basis last quarter, has 8-figure revenues that have doubled for two consecutive years, and has raised all of $5 million in venture capital.

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03/13/2019 How to make your podcast stand out in a crowded market
Only 24% of science podcasts seem to actually earn an income, which comes in the form of advertisements, donations or merchandise, according to MacKenzies study. For many researchers who use audio mainly as a science-communication tool, making money is not the main point.

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03/11/2019 The Golden Age of Podcasts
A podcast is like a pre-recorded radio show that you can listen to on your phone as you commute, do errands, cook, or work out.

Podcasts are free, paid for by ads or sponsorship. And there are a lot of podcasts – at last count, more than 630,000 different podcasts on every conceivable topic. Want to hear about knitting? A search will get you dozens of podcasts, from Yarniacs and Never Not Knitting, to Knitting Pipeline, to Two Ewes Fiber Adventures.

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03/08/2019 Want To Be Heard? 11 Crucial Tips For Starting A Podcast
When it comes to controversial content, podcasts have it in the bag. I do not mean the media genre itself is particularly racey; I am talking about the way we consume it as a culture.

Not everyone listens to podcasts; those who do tend to be diehards of the medium while others have never so much as heard one. Oddly enough, it is a fairly even split— with half of American homes listening to podcasts. That dichotomy is not present for many other media styles, but it actually lends a competitive edge to podcasts.

Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything socially.

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03/06/2019 The Future of Podcasting is Educational
The United States is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans—around 68 million—said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are Millennials, and that coveted cohort's tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 in 2017. In the last four years alone, the popularity of podcast listening has doubled.

Even more interesting is what people are listening to. One would expect genres like sports, news, and technology to be popular—and they are—but they are all surpassed in listenership by one unlikely competitor: educational podcasts.

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03/04/2019 Podcasting Shows the Value of an Open Internet
The open nature of podcasting also means that there are lots of third-party podcast apps out there for the major platforms. Now, here is a possible weak point. Apple runs the largest podcast directory, and very few independent apps have the resources to run their own (nor would most podcasters bother to submit to some small directory). As a result many independent podcasts apps just copy Apples directory.

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03/01/2019 Spotify and Pandora Duke it out for Podcasting Dominance
Marketers go where the eyeballs are, but digital audio giants Spotify and Pandora are placing their bets less on screen time and more on ear time.

Both companies recently said they have marked podcasts as an area for significant growth and are investing heavily in exclusive shows and tech to lure users away from Android and iOS native podcasting apps and onto their respective platforms.

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02/27/2019 Podcasting Is Not Easy - But It Is Worth It
I read an article this morning that sort of boiled my blood. The premise was that your business should be podcasting for a number of beneficial reasons — one of which is that podcasting is easier than blogging.

The article is based on a number of (varyingly correct and incorrect) assumptions, one of which is that podcasting has not evolved past the stereotype of two white dudes talking about tech in a basement.

Technically, it is true that all you need to do to create a podcast episode is talk into a microphone. But that is akin to saying that writing a book is easy, because all you have to do is write multiple words on multiple pages.


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02/25/2019 The Future of Podcasting: How Do Podcasts Make Money?
Welcome back to our five-part series on podcasting! Make sure to check out parts one, two, and three, if you have not already.

This week, we will be exploring the question of how podcasts make money. Similar to YouTube creators, most individual podcasters start making podcasts as a hobby, and the most successful ones are able to make it a full-time career.

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02/22/2019 How to Start a Podcast: Tips, Tricks and Tech from the Pros
From coming up with the best idea for your show to making sure it sounds right and is available for all, here is everything you need to know about getting into podcasting.

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02/20/2019 Submit To The NPR Student Podcast Challenge Here
Submissions from teachers are open through March 31, 2019.

Step 1: Read the entry requirements. Podcasts must be between three and 12 minutes long and cannot include music. Find more here.

Step 2: Get permission from a parent or legal guardian of each student who worked on the project. Please read through the rules to learn exactly what you will need permission for.

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02/15/2019 See What Podcasts People Are Listening to Right Now
Unlike top charts, searches reveal the long tail: the things that only a few people are looking for at any given time. More people will search for popular podcasts than unpopular ones, but they’ll also search for specific guests or topics. Fang tells Lifehacker that this realtime feed helps people see the wide variety of searches, without the privacy risk of exposing anyone’s search terms.

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02/13/2019 Is podcast the latest trend amongst millennials in India?
81,789 Number of National Public Radio (NPR) podcasts downloaded in India in 2015

335,828 Number of NPR podcasts downloaded in India in 2018

Even in the US, which had a rich tradition of radio talk shows, the podcast revolution took its time since it began in 2004. The breakthrough moment came with Apple pre-installing its Podcast app on iPhones and the unprecedented success of the true crime podcast Serial, both in 2014.

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02/11/2019 When Audio Is a Utility, Distribution Wins
Nielsen reports on-demand audio streaming up 45 percent year over year. As you might expect, the proliferation of podcasts — and the listening audience that connects to them — also continues. Edison Research indicates that monthly podcast listeners grew from 24 percent of Americans 12+ to 26 percent year over year. And yes, listening of podcasts in vehicles is growing as well.

JUMPING ON THE ON-DEMAND BANDWAGON

Seeing this growth in on-demand, what’s a broadcast radio station to do?

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02/08/2019 Acast raises $33 million to grow its podcasting platform in the U.S. and beyond
Sweden-based podcasting platform Acast has raised $33 million in a series C round of funding from Swedish national pension fund AP1, in addition to Swedbank Robur funds Ny Teknik and Fokus Fund.

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02/06/2019 These are the trends to watch for podcasting in 2019
2019 scene setting. Last year was a strange and busy one in podcast-land, between the shakeups and the bubble talk and the mergers/acquisitions and launches on launches on launches. And from the looks of it, the next year will likely prove equally peculiar. Will podcast audiences and advertising revenue continue to grow? Will non-advertising business models take firm root across the ecosystem? Will Apple still define podcasting by the end of the year? Worth considering, as well, that this community is not immune to the world outside: Will or will there not be a recession?

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02/04/2019 How One Couple Built a Podcasting Business That Lets Them Travel The Globe
Many people run podcasts, but far fewer have figured out how to make money from their passion while seeing the world. Luis Congdon, 34, and his wife Kamala Chambers bring in six-figure revenue through their Thriving Launch podcast and related business activities while spending months of the year on the road, living the digital nomad lifestyle.

There is money to be made in this field. Podcast advertising spending is projected to shoot up from $43 million in 2010 to $395 million in 2020, according to Statista.

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02/01/2019 Spotifys Increased Focus on Podcasts in 2019 includes Selling its Own Ads
Having established itself as a top streaming service with now more than 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its apps interface so people can access podcasts more easily and broker more exclusives with podcast creators.

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01/25/2019 NPRs move into podcasting analytics raises privacy concerns
Until recently it has not been easy to measure the success of podcasts, beyond how many people download them—a metric so broad as to be almost useless, much like page views are on the web. In the past year or so, Apple and Spotify have both come out with analytics on their platforms that tell producers how long listeners spent on a podcast, but their systems are proprietary, which means they only share the data they choose to share. So NPR, a podcasting giant in its own right, decided to develop its own open-source podcasting measurement standard, one that anyone can use.

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01/23/2019 Launching Your First Podcast? Follow These Eight Tips For Success
Podcasts are not only popular right now, but they’re also a great way for a business to spread its message in an engaging way. While creating a podcast is open to anyone, however, it’s not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back.

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01/21/2019 Direct Communication - Podcasting
As legacy and new digital publishers in the wider world seek to wean their business models from an overreliance on advertising, social platforms, and costly video, the turn is toward developing direct revenue from audiences — subscriptions, paywalls, crowdfunding, memberships, and Rorschach-like blockchain experiments.

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01/19/2019 Going Into 2019, The Publishing Industry Is Excited About Audio
Audiobooks have been a popular sector of the publishing industry for years now thanks to the ubiquity of the smartphone, but 2018 was the year that distribution channels caught up: Google, Walmart, and Instaread all started selling audiobooks within the last year, and Kobo wasn't too far ahead of them.

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01/17/2019 What Will It Take To Get Podcasting To The Next Level?
Podcasting is becoming a popular medium. Monthly US podcast listeners are expected to reach 73 million in 2018, a 10% percent increase from 2017. Googles Zack Reneau-Wedeen predicts that number will double in the next few years, largely due to a currently untapped market of Android listeners.

All told, the US podcast industry generated $314 million in advertising revenue in 2017 and is forecast to grow 28% to $402 million in 2018.

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01/15/2019 Podcasting for Real Estate: Top Tips to Get Started
Greely started in real estate in 2004. By 2014, he realized his marketing was pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do. That is when he decided to start his own podcasts.

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01/13/2019 Podcasts — when brevity is best
One of the supposed benefits of podcasting is its championing of long-form audio. Why be restricted by the measly slots offered by mainstream radio when, as a podcaster, you can prattle on to your hearts content?


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01/11/2019 To Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences
With so much attention on the evolving music space, you might believe everything fell into place then. However, music platforms still had much to prove before ad dollars moved at the rapid pace of listenership. While listening was happening, the real challenge was proving and measuring it. Because streaming services did not have third-party measurement in place to share with marketers, agencies were not yet comfortable allocating substantial budgets to this emerging medium.

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01/09/2019 Podcasts Are Getting Newsier. Here Are 8 New Ones Worth a Listen.
They were called audioblogs when they started out. They were casual and rambling, the aural equivalent of the diarylike entries posted on WordPress or LiveJournal in the 1990s.

Last decade podcasts became more polished and professional, not to mention profitable — but they stayed away from daily news for the most part.

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01/07/2019 Is podcasting the future of education?
The U.S. is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans — around 68 million — said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are millennials, and that coveted cohort's tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 million in 2017. In the last four years alone, the popularity of podcast listening has doubled.

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01/04/2019 Podcasting Solutions Provider Releases First Annual Podcast Universe Report
This past year was a breakthrough year for the podcasting industry. Podcasting is rapidly becoming a major component of the global media landscape, with a growth rate of 30% per year.

Podcasting solutions provider, Voxnest released its first annual Podcast Universe Report, which discusses the trends and podcast-related initiatives that occurred in 2018 and what we can expect for 2019.

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