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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

02/26/2018 Podcast convention makes stars of radio hosts
I had intended to visit the first PodCon, a conference for fans and makers of podcasts, but it seemed I had blundered into a casting call of extras for an upcoming film about the space program or crime-fighting mathematicians. So many of my fellow bespectacled white men, ages 25-40, surrounded me that I felt like the penguin in this classic Far Side comic.

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02/23/2018 The Value of Podcasts
According to Brendan Regan, VP of Content & Partnerships at podcasting platform audioBoomm, for NewsWeek, when you pass someone with earbuds in you have to wonder, is it music they’re playing or is it the latest episode of their favorite podcast? More than a third of Americans have listened to podcasts (112 million) vs. fifteen percent of Americans listen to a podcast weekly, loyally following the tales of their favorite voices.

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02/21/2018 Is it time to add podcasting to your marketing mix?
If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.

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02/19/2018 Spotifys Unusual IPO Model Will Test The Companys Strength
Spotify, the popular music streaming service, will officially take the company public this spring and is planning a very unconventional IPO that has investors talking.

With Spotifys IPO, the narrative so far has been that this is yet another tech company innovating and disrupting investment banking. But that image is starting to erode.

Typically with IPOs, the company going public hires a big investment bank to both issue new shares and then go out and sell them. But Spotify plans to simply list its shares on the New York Stock Exchange and let them trade.
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02/16/2018 3 reasons having a podcast is a no-brainer in real estate
We are on the cusp of the audio revolution, which is going to blow video marketing out of the water. Why? Because audio content such as podcasts and audiobooks allow us to multitask in a world where we seem to never have enough time.

Video marketing took off because it was easier to consume than the written word. However, many videos require you to stop what you are doing and watch them. Audio only requires you to listen.

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02/14/2018 After 13 Years, Podcasting Has Finally Come Of Age For Corporations
Today you can open your smartphone, search for a podcast and play it instantly. Its now simple to find, subscribe, queue and listen to podcasts. That simplicity, combined with the ability to connect to apps or our mobile device via our commute, is increasing listenership significantly.

According to Edison Research, 24% of internet users listened to a podcast in the last month. Edison Research also reports more than one out of five listeners listen to three to five hours of podcasts per week. Bridge Ratings has called 2017 the breakout year for podcasting, reporting that 45% of light podcast listeners turn into weekly listeners year over year.

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02/12/2018 How Podcasting Hurts Preaching
Up until what seems like just yesterday, Christians had to show up in church to hear the sermon on Sunday morning.

It happened in real time, once a week. If you missed it, you might get the highlights from someone else, but if not, you had to wait until next time. Part of the motivation to get out the door each Sunday was getting to participate in a completely unrepeatable moment in time.

This is why churches need to rethink the recent trend in making sermons available online. Churches, like any other institution, cannot simply adopt the latest communication technology with impunity. There are profound consequences for doing simply what is possible and popular in our culture without considering what is prudent.

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02/09/2018 Spotify Has New Plan to Take on Radio and Reinvent Podcasts
Spotify, the worlds largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.

Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily newscast featuring reporting from BuzzFeed journalists across the globe. Spotlight will only be available to customers in the U.S. at first.

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02/07/2018 Ways Podcasters Can Gain More Listeners
Over the last few years, the podcasting culture has risen remarkably in India. With India going digital, the listeners are also growing tremendously. Not only it is easy to get started, but it also gives you the advantage of consuming the information differently. Many entrepreneurs utilize this powerful tool to grow their business potential. However, for a podcaster, to keep the audience engaged takes a lot of hard work. Thus, podcasters should always make sure that their content is more likeable.

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02/05/2018 An Insiders Guide To Podcasting: 9 Steps To Get Started Today
Podcasting is expanding as a broadcasting platform, and it’s not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

When I first started my podcast, Unconventional Life, I knew nothing about podcasting. I stumbled into it with the help of Google and a willingness to learn through experience.

While I made just about every mistake in the book—from stumbling over my words to awkwardly stitching together my audio to cover up my dog barking—eventually I got it right.

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02/01/2018 The Best Podcasts of 2017
Since there is no form of mass communication with a lower bar of entry (with the exception of blogging), finding the best podcasts of 2017 is kind of an impossible task. But as the sheer number of podcasts out there has grown, so has the audience for them. Edison Research has found that 40% of Americans have listened to a podcast with almost a quarter having listened to a podcast in the previous month. iHeartMedia alone has more than 600 different shows, and NPR’s 41 shows have accounted for more than 100 million downloads.

Instead of combing the thousands of shows out there, we just want to highlight some of our favorite podcasts of 2017.

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01/30/2018 Politicians Are Bad at Podcasting
These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans’ seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives.

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01/27/2018 Here is Exactly How You Build A Seven Figure Podcast
Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of ones attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time.

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01/24/2018 Podcast Superlatives
In 2016, podcasts of every stripe had a decision to make: Address the worst aspects of 2016 head-on, or create artful distractions from same. This year, that pattern holds true.

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01/22/2018 10 Expert Tips to Make a Great Podcast for Your Small Business
Wailin Wong is one professional who has made use of podcasting for years. Wong is one of the hosts of Basecamps Rework podcast. And she has previously hosted another podcast for Basecamp called The Distance. So Wongs experience is not just about the logistics of running a podcast, but also about using the format as a way for businesses to communicate with their customers and target customers.

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01/19/2018 The Growth of Podcasts and Why it Matters
And who are these podcast listeners? For the most part, they tend to be millennials. In fact, of the 68 million listeners, 44 percent are between 18 and 34 years old. Not only that but they also tend to be people who hold a bachelors or graduate degree (57 percent).

Not only are podcasts an easy and digestible media form, but it is often easy to multitask while listening to them. Fifty-two percent of people listen to podcasts while driving, 46 percent while traveling and 40 percent while walking, running or riding a bike.

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01/17/2018 2018 Podcast Predictions
The unboxing of voice-activated devices like Google Home and Amazon Alexa this Christmas will underpin an explosion in podcasting and, more broadly, audio-on-demand in 2018. Before we dive into my predictions for next year, let's appraise my predictions for 2017.

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01/15/2018 7 Secrets To Producing Engaging Podcast Content
It is no secret that content is king. If you are going to create content, you need to make it so that audiences will not only like it but engage with it on a daily basis. Because podcasts are one of the easiest ways to consume content these days, they can be highly habit-forming. You can plug in your headphones and listen while you're working out, cooking or commuting to work.

However, you still have to produce quality content and have some marketing savvy to promote your show. How do you do that? When I was in the process of creating The Influencers podcast, I had that same question and reached out to the podcasting experts at Brandcasters for tips.

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01/12/2018 Why You Should Podcast?
Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other peoples perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!

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01/10/2018 8 New Years resolutions for Android fans in 2018
Well, gang, the start of a new year is upon us, and we all know what that means: Time to make wildly ambitious resolutions you know you will never keep.

But hey, do that on your time, will ya? We have got important business to attend to here — namely making some beneficial yet realistic goals for the Android side of our lives.

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01/08/2018 Podcasting Made Mobile - Your Podcast Travel Solution Including Skype / Phone Interviews
2017 has seen podcasting continue to be a source of unimaginably varied audio. From investigative journalism to comedic silliness, true-crime stories to ruminations on the world of professional cycling, there’s something for every to commute to work. Here are the 20 best podcasts of the past year:

Read more at: https://inews.co.uk/culture/radio/best-podcasts-2017/

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01/05/2018 What do 2017 podcasting trends foretell for 2018?
Fifteen percent of Americans listen to weekly podcasts, and advertising revenue in the medium grew 85% percent from 2016 to 2017. New measurement guidelines set forth by the Interactive Advertising Bureau, plus original content and other advances, point to an even more successful 2018 for podcasting.

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01/03/2018 2017: Year of the podcast
The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groceries was needed to compete in retail.

But buried within the big headline-grabbing stories of the year were microtrends that sprang up almost by surprise. And one of those relates to the humble podcast.

Podcast push

Though the podcast is far from a new medium, 2017 saw a surge of activity related to the audio broadcast format.

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11/20/2017 The unlikely role of true crime podcasts in criminal justice reform
Beginning with Serial in 2014, the popular podcast about a Baltimore teens murder and her ex-boyfriend Adnan Syed, who is serving a life sentence after a highly contested conviction, there’s been an explosion of true crime and wrongful conviction retellings and analyses through audio. In fact, true crime podcasts often top the iTunes top podcast chart, generally considered the best measure of a show’s popularity.

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11/17/2017 Top 5 Benefits of Podcasting for Small Business Ventures
Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.

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11/15/2017 The rise of the podcast adaptation
To succeed, a podcast adaptation should draw on televisions strengths. When the makers of This American Life, the genre-defining audio series, turned to creating a documentary series of the same name (broadcast on Showtime in 2007 and 2008), they applied their storytelling nous and feel for unusual characters to new stories. It blended the essence of the radio show with stunning visuals—one episode followed a photographer, another illustrated a couple’s disintegrating marriage with animations—and went on to win two Emmy awards. It kept the feel of the podcast, but it was not beholden to it.

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11/13/2017 Podcasting App Transcribes Shows for Better Search
We called this one, a long time ago. Since then, we’ve been watching the development of natural language processing in the podcasting space ever since. It is starting to come together.

Podcasts are a product driven by words, spoken words, but, unlike words in text, they are not words that are easily indexed by the crawling robots of Mountain View and Redmond (that is, Googles and Bings). A lot of good information is hiding in podcasts that could be useful to people, but they ca n not access it because it’s not searchable.

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11/11/2017 Here is Exactly How You Build A Seven Figure Podcast
Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of one’s attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time. Another key trend in consumer behavior is the desire to learn.

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11/09/2017 Canadians Finally Get a Study on Podcasting Habits
We are told that podcasting is hot, a statement that’s backed up by all kinds of American statistics and studies. Thats great, but could we please get some numbers that are relevant to Canada?

Thats finally happened thanks to a couple of research companies, Audience Insights and Ulster Media. Details came out this week in a document called The Canadian Podcast Listener, which looked at the podcasting habits of 4,000 people across the country.

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11/07/2017 How To Jumpstart Your Online Profile With A Podcast
With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It’s not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that is a big time commitment.

Podcasting could be a solution.

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11/05/2017 Should You Really Start That Podcast? 6 Tips From An Audio Storytelling Vet
As a public radio veteran and podcasting pioneer, Hoffmann knows a thing or two about the ins and outs about the evermore buzzy medium of audio storytelling. And fortunately for those of us curious to dabble, she has got a few pointers.

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11/03/2017 Politicians Are Bad at Podcasting
These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It is less clear what the constituents get out of the deal.

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10/30/2017 Spooky Podcasts for Halloween
Tis the season to be scared out of your wits! October is upon us and we don't know how you choose to celebrate the greatest of seasons, but for us, the Autumnal bliss of fallings leaves and unnerving terror is something that requires a full month of excitement. Halloween may only be one day a year, but the joys of being scared are forever.

There are plenty of ways to indulge in the delights of the occasion, from spooky movies and those epic Twilight Zone marathons to perfecting your costume and combining the deliciousness of candy and booze. Now, in our wonderful modern age, you can even get scared on the move thanks to the domination of podcasting. There truly is something for everyone, a niche to satisfy every obsession you have. Whether you like geeky analyses of horror pop culture, entrancing genre storytelling or something a little more true to life, there’s plenty out there to keep your attention during those long walks home (and enough to keep you looking over your shoulder at every turn).

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11/01/2017 Boost Efficiency And Lower Stress With A Podcast System
How Do I Systemize My Podcast?

The first step to systemizing your podcast, says Ilunga, is to get a grasp on your workflow.

Map out the different steps you follow to go from episode idea to episode marketing. After that, you can focus on systemizing each component individually.

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10/30/2017 More Australians tuning into podcasts: report
Podcasting is continuing to show strong growth in Australia according to the second annual Podcast Research Survey released by the ABC today.

Both the frequency of listening and time spent listening to podcasts has increased year on year.

The report found podcast awareness is high in Australia, with 89% of adult Australians claiming to be aware of podcasts. More than half of adult Australians have claimed to have tried podcasting, with trial increasing to 76% among 25 – 34-year-olds.

Podcast listeners are highly engaged, claiming to have listened to an average of six podcast episodes and four podcast series per week.

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10/27/2017 Teaching the Art of Listening: How to Use Podcasts in the Classroom
Podcasts are far from a new classroom tool—teachers have been podcasting for more than a decade—but as their popularity continues to rise, teachers are finding new and innovative ways to bring them into the classroom.

In light of the Common Core State Standards' shift toward the use of nonfiction, podcasts provide a unique way to build critical thinking skills while adhering to state standards.

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10/25/2017 Insider tips to enjoying podcasts
Since first invented in 1895, people have used a radio for news, entertainment, and passing the time on long trips, and they still very much do. I know this first-hand. I host a national talk show on over 400 top radio stations across the United States and internationally on Armed Forces Radio.

When it comes to the spoken word, podcasting is also a force. According to Edison Research, the number of podcast listeners is growing from 21 percent to 24 percent year over year. Podcasts are easy to produce and distribute, and all kinds of would-be broadcasters have clamored to express themselves through downloadable sound.

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10/23/2017 Comedy Central Launching Podcast Network
Comedy Central is looking to extend its franchises, utilizing the hot and rising medium of audio podcasts. Beginning with The Jim Jefferies Show this week, Comedy Central is building the foundation for a podcast network based on their existing brands. After The Jim Jefferies Show Podcast will come another series based on The Daily Show with Trevor Noah.

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10/20/2017 Podfather Reviews: The deadly sins of podcasting
As much as I love and promote all sorts of podcasts, I feel like it’s time for me to go on a rant. I will be the last to admit this: Some podcasts are not perfect.

Even though podcasting is still a relatively new and developing platform for content, there are still annoying habits and clichés that drive me nuts.

Whether these clichés are picked up by from other places, like YouTube, or are unique to podcasting, these are a few habits that I wish would leave podcasting all together.

Podcasting is a medium where people can get creative with how to work with audio — just take a listen to fictional narrative podcast ...

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10/18/2017 The Best Podcast Search Engine
Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast episodes about the Russian Revolution, try the podcast search engine Listen Notes.

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10/16/2017 Special Delivery: Crafting The Perfect Podcast Ad
The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product.

Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years.

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10/13/2017 The Power of Podcasting
Look around you. At the people on the train, in your office, on the street. Joggers, walkers, pram-pushers. All sporting earphones. Many are dialled into their favourite music, but it is increasingly likely that they are immersed in their favourite podcast. In a world where so many avoid traditional communication, we are turning to the spoken word for solace.

Podcasts have had spikes of popularity since emerging as part of the portable digital boom of the early noughties.

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10/11/2017 Tools for Podcasting
Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

1.) Podcasting Tools
Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium.

Tools for Podcasting
10/09/2017 Five Reasons To Listen To Podcasts
It is easier than ever to find, subscribe and listen to literally thousands of podcasts on every topic from news, arts, business, comedy, education, politics, sports, technology, music, health, spirituality, hobbies, and more.  Podcasters create content and publish their episodes on popular platforms like iTunes, Google Play, Sticher as well as a variety of other podcasting directories and apps.

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10/06/2017 3 Easy Steps to Start a Podcast for Content Marketers
Several early-adopting companies have already begun creating a podcast to further push their content marketing efforts. There are loads of data sources out there that point to podcasts as the next frontier for media engagement, especially for the coveted affluent millennial demographic. Everyone has a blog, videos are hit or miss, podcasts could help move the needle for your marketing efforts, reach new customers, and increase engagement with your brand.

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10/04/2017 How Podcasting Works
While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Podcasting is RSS that is used to syndicate and distribute audio files.

How Podcasting Works
10/02/2017 Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands
Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents.

These three facts tell us some important things about a millennials lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community.

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09/29/2017 More Americans are listening to podcasts regularly
The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.

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09/27/2017 The Power of the Podcast
For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age.

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09/25/2017 The state of podcasting in five charts
When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.

Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.

Here is a look at the state of podcasting in five charts.

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