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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

08/27/2018 Recording Live Music for Podcasts
A short, first-hand experience of recording live music and interviewing musicians in the field. Tips

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08/24/2018 How Far Has Podcasting Come?
Blubrry is a directory of over 530,000 podcasts. According to the company’s CEO Todd Cochrane, 85,000 new shows were created from 2016 to 2017 and 126,000 new shows were created from 2017 to 2018. Of course, many of those shows crash and burn. They fail due to the quality of the content or the host losing interest after realizing it’s just not that easy. Cochrane says the average number of episodes before hosts throw in the towel is three. After three shows, they quit. Cochrane says another factor that plays into hosts quitting is the platform. If a host chooses a platform and that platform does a poor job of promoting the show for the host, nobody will even know it exists.

Hernan Lopez, the CEO and Founder of Wondery.com says his research shows that podcast listeners are now dpownloading about 1 billion episodes per month. And those listeners are downloading nearly 15 episodes or podcasts every month.

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08/22/2018 Google and Podcasting
Podcasting is a growing medium for marketers to tell a brand’s story. The numbers are astounding, and reflect similar growth in video over the last few years. Recent research by Edison Research shows that 11% more Americans listened to podcasts in 2016 when compared to the prior year. Over 110 million Americans listened to a podcast at least once in 2016, and 67 million Americans listen to at least one podcast a month. Phones and tablets are the preferred device to listen to a podcast with two-thirds being accessed through those devices.

If you are marketer, you have to pay attention to podcasting. The phenomenon is only expected to increase as Google moves into the space. Currently around 500,000 active podcasts exists, and Google predicts that number will double in the next few years. Google is paying attention to these statistics and is moving toward incorporating podcasts into search results — much like it does with video where search results are broken down into separate boxes at the top of the screen.

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08/20/2018 5 Reasons Podcasting Should Be a Part of Your Marketing Playbook
How To Make Best Use Of A Podcast

Podcast were made famous by MTVs Adam Curry, over a decade ago but after that initial burst of popularity they fell out of favor, said Kent Lewis, president and founder of Anvil Media. In the past few years, though, podcasting has seen incredible resurgence. Research shows consumers value podcasting as a medium for information and entertainment and appreciate brands that utilize the medium.

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08/17/2018 4 Practical Ways to Repurpose Podcast Content
Podcasting is one of the most effective mediums in the modern world. With a microphone and some free editing software, individuals and businesses can spread their message in the form of on-demand, nternet-based audio shows. Here are four practical ways to repurpose a podcast for maximum engagement.

According to stats released in March 2018, over 44 percent of the U.S. population has listened to podcasts. Up to 80 percent of podcast listeners stay tuned for all or most of each episode, averaging a total of seven shows per week. When one looks at the growth of podcasting over the last five years, it has been an explosive upward trend that does not seem to be ending anytime soon. With the incredible popularity of podcasting today, it should come as no shock that businesses are becoming more involved in this growing medium, whether through advertising or creating shows of their own. But those who produce a podcast and stop there are missing some beneficial marketing opportunities. It is possible to repurpose podcast content, extending its reach far beyond the listening audience.

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08/15/2018 Speakers, Monitors and Headphones
Monitors are probably the most important audio device in our pursuit of professional sound and audio clarity. To be effective when mixing, studio recording technicians, engineers, sound designers and producers need to be able to hear the sound represented as accurately as possible. Only then can they create a universally listenable production, whether the audience listens through earbuds, stereo speakers or in a car traveling down the highway.

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08/13/2018 Podcast Monetization You Have Options
If you have a podcast with a captive audience though, then it will be possible to monetise it on some level.

There are a few different options available to you. You can try as little or as many of them as you like, though it’s arguably better to focus on fewer and do them well rather than spread yourself too thin.

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08/10/2018 Want To Be Heard? 11 Crucial Tips For Starting A Podcast
When it comes to controversial content, podcasts have it in the bag. I do not mean the media genre itself is particularly racey; I am talking about the way we consume it as a culture.

Not everyone listens to podcasts; those who do tend to be diehards of the medium while others have never so much as heard one. Oddly enough, it is a fairly even split— with half of American homes listening to podcasts. That dichotomy is not present for many other media styles, but it actually lends a competitive edge to podcasts.

Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything socially. Unlike social videos, like Facebook in-feed which holds an average watch time of 16.7 seconds, podcast listeners keep listening, with 80% listening to all of the episodes they begin— and thats week after week.

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08/08/2018 Studio Cable Management for Podcasters
An epic journey of studio tidying, cable management, and Lovecraftian Horrors.

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08/06/2018 Podcasting for Real Estate: Top Tips to Get Started
Tips for Starting Your Own Podcast

Understand who you are, he says. If you work well with other people and you are willing to work through challenges with a partner, then do it.
If you work better alone, then work alone.
Expect to encounter a learning curve with where to host your podcast and how to get started.
Learn how to tell your guests story so the guest is the hero, not you.

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08/03/2018 He Helped Podcasting Go Mainstream
Dan Franks is the co-founder of Podcast Movement, an annual conference — or the ultimate gathering spot — for anyone interested in or involved with podcasting and the podcast industry. The event is now in its fifth year and takes place next week in Philadelphia. Back in 2014, a few hundred people attended the show. Next week there will be thousands — along with nearly 100 vendors that have something to do with podcasting. We spoke to Dan about the growth of his event, the popularity of podcasting, and what attendees can expect next week.

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08/01/2018 Podcasts Hit the Books
Publishers are seizing on the audio medium known for its eclectic voices and passionate fans; ‘the market for weirdness is untapped’

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07/30/2018 How to Create a Podcast Marketing Strategy That Speaks to Your Audience
Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. Those podcast fans listen to an average of seven different shows each, meaning that there is space for your branded content to become the next new, engaging entrant in their queue.

To capitalize on this opportunity, though, brands must invest significant resources into developing a podcast marketing strategy that aligns with the company’s marketing goals while also building a dedicated audience.

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07/28/2018 Castbox Blockchain Solution to Monetize Podcasting
Podcasting has become a popular media source. The problem is that content creators are not making much money on their work. Castbox has been a leading platform for podcasting. Now the Castbox blockchain platform, Contentbox, may help podcasters make more from their hard work.

Podcasting superstars like Joe Rogan have no problem making money from their show.

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07/16/2018 Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain
A  lack of measurement standards is keeping brand advertising dollars away from podcasting. But its move toward a measurement standard has been fitful because doing so will cause podcast producers short-term pain.

Now, nearly half a year after two leading organizations released competing measurement standards, the industry is slowly getting its act together.

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07/13/2018 Podchaser Inc. Closes on Seed Round, Plans to Shape the Future of Podcasting
Podchaser, a podcasting database startup, announced today the completion of a seed round of investment, led by investor Matt Luckett and accompanied by Cornick Capital Ventures, Ed Glasscock, Dave Heath, Kentucky Enterprise Fund, Gill Holland, Rounsavall Investments, and more.

The round will be used to build and market Podchaser’s unique features such as custom podcast lists, profile pages for podcast creators and networks, and integrations with existing podcast players.


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07/11/2018 Making sense of Googles podcast flip-flop
The company famous for flip-flops has just reversed course yet again with the introduction of a new podcast app for Android. Google Podcasts, announced earlier this week, marks the company's second standalone stab at an Android podcasting service.

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07/09/2018 PwC predicts huge swells in podcasting and subscription video spend over next five years
Podcasting, subscription video on demand (SVOD) and interactive gaming will be the fastest-growing sectors in terms media spend in the next five years, a new PwC report suggests.

According to the latest PwC Australian Entertainment and Media Outlook, one of the biggest growth areas over the next five years will be podcasting, with an anticipated 85.9% revenue increase.

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07/23/2018 3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual.

But what about audio content?

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07/03/2018 Podcast Metrics Are Still the Wild West—But Networks Are Moving to Change That
Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it is still a bit of a free-for-all. There is currently no uniform system for accurately gauging a podcasts listenership. A lack of standardization is counterproductive for advertisers because it prevents them from optimally targeting what is otherwise a highly engaged and captive audience.

The IAB originally released a set of proposed guidelines for podcast publishers in 2016, and then a second set last December, in a push to better regulate metrics across the industry. Podcast network Wondery has taken it upon itself to become one of the first commercial podcasting company to adopt these standards, hoping other networks and publishers will follow suit, and many have already partially opted in.

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07/02/2018 Podcasting is Generating How Much Revenue
U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.

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06/29/2018 New study reveals 3.5 million people listen to podcasts in Australia
The radio broadcaster partnered with Acast and international research company Ipsos for the new study. It addresses the value of the Australian podcast audience, its motivations for listening and how advertisers can drive brand discovery and create new audience connections.

The study revealed that podcasting has become the fastest-growing on-demand audio medium with 3.5 million listeners aged 16-64. That means one in four people in that age bracket consume podcasts. Twenty-one percent of current listeners are listening to more podcasts than they did 12 months ago.

The report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment.

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06/27/2018 5 Ways To Grow Your Side Podcast Into A Six-Figure Business
After all, it clearly requires a fair amount of work and the right recording equipment just to get your podcast up and running. That combination of time and financial investment can be a lot to handle while you still have a regular nine-to-five job keeping you busy.

But when done right, podcasting can become a very profitable side business that gives you an excuse to sit down and engage one of your passions. In fact, I recently had the chance to meet with Michael Sacca, the co-host of both Rocketship.fm and This New Economy, a pair of business podcasts that earn he and his co-host over $10,000 a month in side income.

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06/25/2018 Podcasting By The Numbers: All About The Folks Tuning Into This Hot Medium
Businesses were rushing to go online, building websites like crazy. They didn’t know where this new medium was headed—no one did—but they were quick to tell you that when it all got figured out, they wanted to be in the game, at the starting line, in position to pivot to whatever direction the world wide web was heading.

So they built and built and built.

People now talk about podcasting the same way. It’s the hot thing in audio. There are now some 525,000 active shows and over 18.5 million episodes.

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06/23/2018 Marketers Add More Podcasts to the Mix
Total spending on podcast ads rose 86% last year, but the format remains relatively niche.

Marketers are starting to tune in to the growing appetite for podcasting.

While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising, according to a new report from the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLP.

The report, which was released Monday, said advertisers spent an estimated $313.9 million on podcast ads in 2017, an increase of 86% from about $169.1 million a year earlier.

That is still modest compared with other advertising channels. Marketers will spend about $69.87 billion on TV advertising in the U.S. in 2018, according to estimates from eMarketer. It projects the total U.S. market for digital advertising in 2018 will be about $107.3 billion, with Google and Facebook reeling in an estimated $60.92 billion.

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06/20/2018 How to Market with a Podcast
A podcast is a music or talk program that is made available in digital format for download over the Internet. Media analysts say that podcasts turned the corner in the past year.

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06/18/2018 Will podcasting eat radio?
Last week saw Edison Research release its latest Podcast Consumer data. It is a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/SiriusXM); podcasting is just 4% of the total.

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06/16/2018 Google is reinventing the way we listen to podcasts
Google has developed a new podcast format for search and voice to improve how people access podcasts. The functionality is rolling out on Android via Google Search and Google Assistant now.

When using Search, Google results will now show episode lists when you submit a query for a specific podcasts. These can be immediately played from the results page, though you can also tap on the name of a podcast to discover more on a new page.

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06/14/2018 How to use a podcast to create smart and usable content
The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.

Using reviews
Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.

This gives you higher authority and reinforces your personal branding,  which helps when you’re trying to rank higher in the search engines.

It also helps you become a successful marketer and leader in your niche.

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06/12/2018 Resources for people interested in podcasting
For the past few years, podcasts have grown increasingly more popular among audiences.

Radio organizations such as NPR have been adapting to the changing industry and adding new shows, while other media organizations such as the New York Times have taken the opportunity to develop new content for this medium.

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06/10/2018 10 DIY Podcasting Tips
When Angela Ledgerwood launched Lit Up, her popular podcast about books, writers, and all things literary, she already had a lot going for her. She had experience interviewing celebrities, politicians, and other high-profile figures for print through her day-job as a magazine writer, and she even had some broadcasting experience as a guest on the magazines radio show.

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06/08/2018 Reaching The Unreachable Audience With Podcast Advertising
According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, unreachables are made up by a growing audience of millennials and Gen Xers who simply are not tracked by today’s standard of TV and can not be evaluated for marketing efforts. Per the report, they have a mobile-first mentality and adapt quickly to the latest technologies, such as smart speakers, over-the-top content (OTT) platforms and wearables. This group tends to gravitate towards streaming, on-demand programming and self-curated content.

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06/06/2018 The 4 Ps of podcasting: How to turn your idea into an audio hit
The Empire podcast only started in 2012, but its popularity has soared over the past few years, and now receives between 30 and 50 thousand downloads for each episode.

Each week, Empire writers review films, discuss the latest movie news and interview special guests within the industry, producing one of the world's biggest movie podcasts.

With a small team, the news outlet has been able to monetise the audio show in a saturated market.

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06/04/2018 Examining Canadas Podcast Landscape
Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.

About a quarter of consumers in Canada listen to podcasts at least monthly, led by millennials, who overindex in podcast consumption. These listeners are a committed audience, tuning in to an average of five podcasts weekly, and the majority are likely to listen to the entire episode.

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06/02/2018 Is Podcast Marketing Right For Your Business?
Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. Podcasts continue to gain popularity due to the global proliferation of smartphones. These seemingly essential devices are most popular with the 18-34 year old demographic that makes up 44% of the global podcasting audience.

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05/30/2018 EFF Wins Final Victory Over Podcasting Patent
EFF challenged the podcasting patent at the Patent Office in October 2013. We won that proceeding, and it was affirmed on appeal. Today, the Supreme Court rejected Personal Audio’s petition for review. The case is finally over.

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05/28/2018 Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach
Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsens just-released Audio Today Report.

In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83% for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets.

Put another way, the report estimates that radio reaches 270 million Americans (6+) each week.

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05/25/2018 Five Processing Considerations to Keep in Mind
The technology of audio processing now encompasses a wide range of types developed to suit the various transmission platforms available to broadcasters. Mike Erickson, systems and support engineer and all-around hands-on processing guru at Wheatstone Corp., breaks these choices down into what are basically five categories: AM broadcasting, FM broadcasting, HD broadcasting, web streaming and podcasting.

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05/23/2018 How to Be Featured on a Podcast in Your Industry
The podcast industry is a booming one. A decade ago, podcasts were a niche addition to your audio library on your mobile device. However, the number of people who regularly listen to podcasts has increased dramatically, especially in the past five years.

According to Edison Research, an estimated 36 percent (98 million) of Americans more than 12 years of age said they have listened to a podcast before in 2016. Additionally, the same report added that an estimated 21 percent (57 million) of Americans over 12 listen to podcasts on at least a monthly basis.

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05/21/2018 Podomatic sees growth in podcasting
Podcast hosting platform, Podomatic, sees growth in podcasts created by independent podcasters.

The growth in podcasting is attributed to several reasons:

For one, podcasts are growing in importance. More listeners are interested in podcasts.

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05/18/2018 Nielsen Podcasting Insights: A Marketers Guide to Podcasting–How Avid Podcasters Influence Purchasing Patterns
A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

The report also looks at three new product categories from Nielsen’s Fanlinks Survey: Juice, Milk, and Cereal. These are mainstream products that nearly all U.S. consumers buy on a frequent basis, just the kind of brand-level advertisers that the medium of podcasting needs to attract! The report also looks at the increasing role of smartphones in podcast usage along with a summary of Nielsen’s brand lift studies conducted specifically for podcast networks. Nielsens Media lab also looked at podcast increase in purchase intent for a variety of advertisers, including personal care, financial services, and recruitment sectors.

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05/16/2018 The power of podcasting: SEO keyword angles
Once you are booked on a podcast, brush up on the host’s website, bio and about page.

Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!

Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.

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05/14/2018 How to Introduce Podcasting to the Journalism Classroom
I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by an audience.

Despite terrestrial radios consistent hold on listeners, podcasting has seen an ever-present increase of listeners with 21-24 percent growth year-over-year. Can you believe the largest growth is coming from the age 18-34 demographic?

When we see a media gaining ground in culture, it is the right moment to invest a staff’s time and resources into becoming prolific in that medium, and that’s what we have done at Ritenour High School to build students skills and their confidence as journalists.

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05/12/2018 Netflix For Podcasts Looks Doubtful Despite Steadily Growing Listenership
We are in a golden age for podcasts. Nowadays listeners can choose among a seemingly infinite variety of quality, professionally produced podcasts that cater to every interest imaginable. The latest market research says that listenership has reached true mainstream media levels. Serious corporate and venture money is flooding the space. But are those investors going to see a return, and will the golden age continue?

Earlier this month, Edison Research and Triton Digital released their annual Infinite Dial research study, a highly regarded and influential resource for everyone in the digital audio market.

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05/10/2018 Podcastings New World: Groupies, Stage Fright and Sold-Out Shows
The most popular podcasts now draw millions of listeners, and their hosts and producers are capitalizing on that connection by taking their shows on the road.

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05/08/2018 Is Creating Your Own Podcast Actually Worth It?
Podcasting is growing fast, and you can get in easily: There’s minimal equipment to buy, no gatekeepers to hold you back or complicated software to learn, no $200-million budgets necessary. A mere $200 will suffice if you have an interesting idea for a show and a quick wit, if you work hard and keep your expectations low.

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05/06/2018 Best Microphones for Podcasting
Whether you are a beginner starting from scratch or a current podcaster looking to upgrade their gear, yo will find something for you on our list of some of the best podcast microphones on the market.

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05/04/2018 Branded Podcasts Are The Ads People Actually Want To Listen To
Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message.

Midroll, the podcast content company owned by radio and TV operator The E.W. Scripps Co., has collected their own survey data and found that podcast listeners make it through about 90% of a given episode, and relatively few are skipping through ads. To make sure that listeners are truly engaged, though, more companies are turning to branded podcasts, full series produced to amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers.

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05/02/2018 How to Start Your Own Podcast
The podcast industry has not slowed down since it became massively popular several years ago. Unlike radio, this online form of audio broadcasting allows listeners from all around the world to tune in to or download thousands of podcasts with just their computer, mobile application, or portable media player. At the same time, it gives thousands of podcasters the opportunity to speak their mind about anything under the sun, gain a sizeable audience, and possibly earn a couple of bucks on the side.

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04/30/2018 Podcasts: The new audio frontier
The podcast playground has matured into a serious business over the last 12 months. From Nine to News Corp, Pedestrian to Mamamia, and Southern Cross Austereo to Nova, media companies are throwing their hats in the ring, chasing the next hot medium and the ad dollars it promises.

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Blog about podcasting.
Blog about podcasting.

 

 

 

 

 

 

 

 

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