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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

10/21/2019 Podcasting Is Radio’s Birthright
iHeartMedia has been the radio industry leader when it comes to podcasting. From purchasing How Stuff Works, to The Ron Burgundy Podcast with Will Ferrell, to slapping a full day of podcasts on its radio stations, iHeart has not been afraid to take risks with this fairly new medium. So what does Bob Pittman think about it all?

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10/18/2019 How Spotify Investors Will Know If Its Podcast Strategy Is Working
Meanwhile, the biggest advantage management holds up for growing podcasts is improved engagement on the platform. But since Spotify doesn't disclose average time spent per user on its platform, investors may be left guessing how the company is doing. So, what is the best indication of whether or not the podcast investments are paying off?

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10/16/2019 YouTube Creators Are Starting Podcast Network
YouTube might not be the first platform people think of when they’re looking for podcasts, but a growing number of top creators are proving YouTube is a bonafide podcast network.

Several YouTubers — including Logan Paul, Marques Brownlee, and Emma Chamberlain — have launched podcasts in the last year. They are all available through traditional audio platforms, like Apple Podcasts and Spotify, but many also offer video versions that live on dedicated YouTube channels where they’ve become incredibly popular.

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10/14/2019 Podcasts Are Here To Stay
Podcasts can make one feel less alone. By listening to the stories, anecdotes, or commentaries of others on everything from breaking news to popular TV shows, one can find company in the sometimes overwhelmingly digital world we live in and fill otherwise silent and solitary moments in one’s daily life. In an age when people lose hours to screen time, sometimes aimlessly scrolling on social media, podcasts can provide a welcome respite.

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10/11/2019 Podcast Awards
Adweek is proud to announce the inaugural Adweek Podcast of the Year Awards – honoring the most outstanding podcasts of 2019.

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10/09/2019 The 5 Secrets to Starting a New Podcast
We at Adweek recently announced our new Podcast of the Year Awards, celebrating audio excellence across 20 categories. Since we have assembled an incredible lineup of judges, all with direct podcasting experience, we wanted to take this time while submissions are open (that is, before we flood them with shows to judge) to hit them up for some advice.

First we posed the question all of us with a podcast get asked most often: What should you know before launching a show?

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10/07/2019 Nielsen releases podcast ad effectiveness tool as UK audiences expected to swell
Reflecting the fact that 75% of UK advertisers are upping spend in podcasts, Nielsen has unveiled a measurement tool to gauge effectiveness in this growing ad space.

Nielsen believes that the UK’s 6 million weekly podcast listeners will double in the next three years. It is putting the tools in place for brands to “quantify the impact and effectiveness of their podcast ads” with the Nielsen Podcast Brand Effect.

The tool has already been running in the US and so far the results have found that 57% of podcast ads tested outperformed pre-roll video in driving purchase intent and 70% of respondents agreed that the podcast ads increased their awareness of products and services.

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10/04/2019 Podcasts have been revolutionary and can help us become better at what we do
The face of audio media is changing and it is all because of podcasts.

Audio media has always been prominent as it was the first true form of entertainment to exist before television came into being, and quite genuinely, I have to say I am beyond thankful radios have not yet fallen from the face of the earth.

Audio media is a key component of both traditional and contemporary technology. But, more personally, it is something that has been in my life since the day I became capable of retaining memories. With podcasts becoming increasingly popular, I believe radios will go out of style, and I will have to adjust accordingly.

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10/02/2019 4 Best Podcasting Microphone 2019
To make your search easier, we are going to break down some of the best podcasting microphones you can find right now.

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09/30/2019 Podcast sponsorship revenue continues to fuel NPR’s financial growth
NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time.

During NPR’s membership meeting Sept. 5, Chief Financial Officer Deborah Cowan told public radio station leaders that the network has budgeted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020.

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09/26/2019 Nonfiction Writers Now Have Their First Podcast Publicity Agency
Audiobooks and podcasts have been sky-rocketing in popularity over the past three or four years. In 2019, the number of Americans who had listened to an audiobook passed 50%, a first for the medium. Podcasts are also on the rise, with investments from companies like Spotify and Pandora further encouraging a virtious cycle of audience growth and a broadening pool of podcasters.

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08/23/2019 What is Behind Apple’s Podcast Strategy?
Last week, Bloomberg dropped a fascinating scoop that Apple, the long-time impartial steward of the podcast ecosystem, is apparently planning to finance original podcasts that would be exclusive to its platforms, and that it has met with media companies to discuss possible deals toward this end. According to the report, the talks were preliminary and Apple has yet to establish a clear strategy around exclusive audio content, but whatever the actual game plan turns out to be, the company appears ready to do things with podcasting and audio shows that it hasn’t done before.

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08/21/2019 The Booming Podcast Business: Why Do You Listen?
One-third of Americans over 12 listen to podcasts. But just as the business gets booming, are there already too many podcasts?

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08/19/2019 Nielsen podcasting tool to grant a deep understanding of listener buying habits
Nielsen has launched Nielsen Podcast Listener Buying Power Service, an analytics tool providing insights matching podcast listeners by genre with their buying habits.

The tool is placed to help pair podcasts with advertisers by detailing the interests and expenses of audiences.

The product, from Nielsen Scarborough, launches with iHeartMedia, Cadence13, Stitcher, Westwood One and Cabana as clients.

Clients will be able to profile shows using program titles collected from subscribers. In order to connect specific types of listeners with particular advertisers and specific program-level insights - built from a sample of 30,000 respondents.

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08/16/2019 36 Noteworthy Podcast Statistics in 2019
It seems like only yesterday that this water cooler cliche entered our lives. Twas a simpler time, when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses. But today, thanks to audio editing software and our social media culture, it seems everyone and their mom has taken to the format. Literally.

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08/14/2019 Starting a Podcast? Avoid These 7 Common Mistakes
Let me tell you: it was a journey. Learning how to podcast is easy on the one hand, but keeping it up requires grit. I struggled. I celebrated. I attracted clients. I considered quitting at times. I got fan mail. I stuck with it.

Lather, rinse, repeat.

It has now been over 17 months, and I've learned some things. If you are thinking of starting a podcast, here are a few mistakes I'd recommend avoiding:

1. Spending too much money
You do not need a bunch of fancy equipment to start a podcast. Trust me. I spent $65 on a used Yeti microphone and pop filter from some guy off Craigslist and started recording the next day.

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08/12/2019 The Future of Audio
Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meekers recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 – more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.

Podcasts are anything but new.

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08/09/2019 How Podcasting Is Creating a New Type of Influencer
Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

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08/07/2019 Here Is why Apple is seeking exclusive podcast rights
In recent months, the tech giant has reportedly reached out to media companies about such deals, per Bloomberg. We do not know what kind of companies Apple is engaging with (indie production studios or established networks), and we do not know what sort of shows they are targeting (hits like Serial or brand new projects), per Hot Pod.

Top Podcast Consumption Apps
Business Insider Intelligence
What this move is about: Apple likely views exclusive originals as a way to protect its dominance of podcast listening, which has slipped in recent years as rivals like Spotify bear down.

Complete article
08/05/2019 The future of podcasting will be highly personalised
Apple is on the prowl. Months after Spotify shelled out $500m on two podcasting start-ups, Apple executives are said to be contacting media companies in the hope of funding original content and brokering exclusive deals.

This new phase for Apples streaming service comes at a time when audiences for voice-based programming are growing rapidly. In the past five years, weekly listeners have doubled in the UK, as have monthly audiences in the US. It is not surprising that technology companies are focusing on podcasting and making the medium easier to access. Apple has introduced full-text podcast searches on its Podcast app and Google has made them appear in search results. Spotify launched a voice assistant.

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08/01/2019 Learn How to Start and Market High-Quality Podcasts
As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn't all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That's why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.

With that said, it's not easy setting up your own show.

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07/19/2019 The podcast industry expected to create $1 billion in annual revenue by 2021
The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.

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07/17/2019 The challenge for music and podcasts: Rights are a disaster
There are big opportunities for the music industry in podcasts, but one of the big barriers is licensing: the cost and complexity for podcasters of securing the rights to actually play music in their shows.

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07/15/2019 What is Behind Netflixs Podcast Ambitions?
Podcasts created by big corporate brands to humanize themselves in the minds of everyday people — or branded podcasts, as they are known in the biz — are an increasingly common phenomenon these days. McDonalds launched one a while back to plug the return of its Szechuan sauce. Tinder has one, as do Microsoft and Nike and Slack. Hell, even Goldman Sachs has one, though how you’d humanize a giant octopuslike bank is anybody’s guess. So it should not come as a particular surprise that Netflix, the all-consuming video distribution platform and entertainment company that has laid waste to countless waking hours, has bought into the trend as well. But what may be a little surprising is the way in which the company has done so: As it turns out, Netflix’s various branded podcast adventures are far more peculiar, and in some ways, more interesting than one would otherwise assume.

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07/12/2019 The Chinese Podcast Industry is Not really podcasting as Americans think of it, but it is fascinating
Johanna Zorn is leaving the Third Coast Festival. The executive director and co-founder of the Chicago-based audio documentary conference will be departing in the fall, and the search for her replacement will kick off later this week. The move was announced Wednesday through a letter published on the Third Coast website.

Obviously, this is a major development for the beloved conference, which has become one of the most, if not the most important gatherings for radio and podcast producers since its founding almost two decades ago. Third Coast grew particularly quickly over the past few years — tracking the growth spurt in the audio world around it — the biggest expression of which was the decision to shift the festival towards an annualized schedule in 2016. (It was previously held every two years.)

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07/10/2019 Marketers Turn Up Podcast Advertising
Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.

U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.

Podcast advertising is expected to rise to $678.7 million this year, the report said.

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07/08/2019 Publishers Finally Find Their Voice in Podcasting
Given the IAB and PwC’s projection that ad revenue in podcasting will at last pass $1 billion in 2021 (up from $479 million in 2018), one would think this mediums decade-long slow (really slow) march towards some sort of critical mass has finally hit its stride. Let the gold rush begin, no?

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07/05/2019 How to Start a Podcast With Almost No Money
Podcasting Insights estimates that there are currently 750,000 podcasts in existence, with a combined archive of over 30 million episodes. That begs the question: Does the world really need another podcast?

The answer: yes!

The audience for podcasts is insatiable, always hungry for new insights, new experiences and new voices. And for the people on the other end of the earbuds -- the creators -- podcasts offer a ton of rewards, including bolstering their credentials as an expert, creating new revenue streams, building brand awareness for their business and, honestly, podcasting is just really fun to do.

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07/03/2019 New Study Shows Limits Of Ad Revenue For Podcasts
The Interactive Advertising Bureau and PwC released their third annual study of advertising revenue in podcasting last week. Although the studys headline is yet another year of steep growth, the numbers show that growth has peaked and is slowing down. The numbers show that podcasting will need to find other sources of revenue if its commercial viability is ever going to be proportional to its growing listenership.

The study indicates that podcast advertising brought in $479 million in 2018 and estimates that it will scrape past $1 billion by 2021. Last year's revenue is a 53% increase over 2017, but growth is expected to slow down to about 20% in a couple of years.

These numbers are much lower than those from other forms of ad-supported online audio content. PwC's Global Entertainment and Media Outlook last year estimated $1.65 billion in ad revenue for internet streams of AM/FM radio stations in 2018, growing to $2.2 billion by 2021.

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07/01/2019 How to Use Podcasts for Better Narrative Writing
When I first taught personal narrative in my freshmen Literature and Writing course last year I planned a traditional unit. I practiced descriptive writing techniques by having them listen to the first five minutes of Saving Private Ryan without the screen visible, noting what they expected to see based on the sounds they were hearing.

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06/28/2019 54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A new report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.

The 54% of listeners who are either somewhat or much more likely to consider buying from a podcast sponsor vastly outweighs the 7% of listeners who are less likely.

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06/26/2019 Every Entrepreneur Should Listen to These 10 Podcasts
Whether we are commuting to work, taking a lunch break or just looking to relax before bed, podcasts have become a best friend to many of us. It is easy to see why. In recent years there has been an explosion of quality podcasts on nearly any topic you can think of.

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06/24/2019 Spotify Really Wants You to Listen to Podcasts
Spotify Technology has been investing in podcasting for over a year. It started by producing its own podcasts with well-known talent in music and comedy, and it's recently started acquiring podcast media companies, including Gimlet and Parcast, as well as podcast hosting platform Anchor. So far, its spent over $400 million on podcast content and technology.

Getting its 217 million monthly active listeners to stream more podcast content is essential for Spotify. The company pays out a royalty based on its revenue to music labels, which puts a cap on its gross margin. Podcasts could have much more favorable economics for Spotify, especially if it is producing the podcasts itself.

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06/21/2019 A new startup helps podcasts get promoted on other podcasts
Podcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in setting up cross-promotions with other podcasters, agreements in which two shows promote each other. It promises there’s more to come.

RedCircle raised $1.5 million in its seed round and offers free hosting, analytics access, distribution help, and other features designed for smaller creators. The company’s cross-promotion feature allows RedCircle to automatically insert promotions into shows once both podcasters have agreed.

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06/19/2019 Why Podcasting Is A Smart Marketing Strategy For Businesses Today
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap?

That is right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives.

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06/17/2019 Why Spotify Sees Potential in Podcasts
Spotify Technology SA, the streaming giant largely responsible for changing the way music is consumed, is looking for growth beyond music.

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06/14/2019 These Are Our 5 Favorite Podcast Apps Right Now
So, you have finally decided to get on board and check out some podcasts. Congratulations! You are in for a treat, if only thanks to the sheer number of shows available to you — there are over 600,000 to choose from.

But before you start scrolling through the endless sea of audio, you’ll need to find the right app to listen to all that content.

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06/12/2019 Podcasts Face the Music: The Battle for Audio Streams Heats Up
Music companies are adopting a new outlook when it comes to podcasts: If you can not beat  them, join them.

Perhaps nothing competes more closely with music for fans ears these days than podcasts -- so now the music industry is cranking out its own.

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06/10/2019 Planting seeds: The new Podfund wants to invest in early-stage podcasts
As has been widely reported, Luminary was until very recently removing links from the show notes of podcast episodes displayed in its apps. The broad reason given for this was security, a pronouncement which raised eyebrows across the podcast industry, especially since other apps (including Apple Podcasts) manage to display podcasters links without difficulty. The links issue was problematic because sponsor and affiliate links are often a big part of how podcasts monetize; removing them did not exactly help burnish the company’s credentials as a neutral podcatcher at a time when there were also question marks over its caching practices.

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06/07/2019 5 Lesser-Known Ways to Skyrocket Your Brands Growth With Podcasting
When it comes to strengthening their brands digital presence, most entrepreneurs focus on traditional online marketing tactics like SEO or PPC advertising. But these are far from the only resources available. Podcasting, in particular, has helped several companies showcase their niche expertise while simultaneously finding -- and growing -- their audience.

The audience is definitely there. Surveys from Edison Research estimate that approximately 73 million Americans listen to podcasts on a monthly basis, while 48 million listen to podcasts weekly.

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06/05/2019 Podcasting Is Suddenly Hot And Spotify, Others Want To Feast On It
Podcasting is suddenly hot, despite having been around for about 15 years.

Born in the boom times of Apples iPod portable music player, the spoken-word audio entertainment format has been revitalized. It is helped by the shift to streaming media and an explosion of well-produced content.

Podcasts now range from talk-radio style interviews and discussions to serialized storytelling. Subjects span show business, true crime, comedy, science, history, investing and much more.

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06/03/2019 Podcasts are the perfect antidote to our poisonous news environment
We live in an age of informational excess. Twenty years ago, when I worked as a producer for the public radio program On the Media, my colleagues and I would bemoan the sad state of TV news with its short sound bites, its obsession with scandal, its tropism to heat over light and its “if it bleeds” aesthetic. In the decades since, none of those aspects of TV news have gotten better, but compared with the nastiness and disinformation that is everywhere on Twitter and Facebook, the cable channels increasingly feel like average sources of information.

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05/31/2019 Spotify-owned Soundtrap wants to make editing a podcast as easy as using Google Docs
Soundtrap, a music-editing software company owned by Spotify, is launching a new product today that’s specifically designed to make podcast editing easier. The new product, called Soundtrap for Storytellers, is a full, web-based podcast production tool that allows users to record, edit, and master their audio. Its most impressive feature is how simple it’s supposed to make editing: podcasters can just cut words out of an automated transcript of their conversation, and the changes will be automatically reflected in the audio.

The feature is designed to function like Google Docs, says Soundtrap CEO Per Emanuelsson.

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05/29/2019 From Walkman to podcast: Sony Music moves into the podcast business, setting the stage for other music companies
Last Thursday, Variety reported that Sony Music, the global music conglomerate ($7.2 billion in revenue in fiscal 2018), has formed a joint venture with Adam Davidson, the New Yorker staff writer and co-founder of Planet Money, and Laura Mayer, the former executive producer at Stitcher.

The new entity, which has yet to be named, is structured as follows: Sony Music will own 50 percent while Mayer and Davidson each hold 25 percent, with the former taking responsibility of the various business aspects (marketing, sales, distribution, business development, and so on) and the latter two focusing solely on the creative side. According to the Variety writeup, Sony Music is also investing an undisclosed sum.

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05/27/2019 Refresh your podcast playlist with new Autumn releases
Produced and presented by Dan Taberski, who made popular podcasts Finding Richard Simmons and Surviving Y2k, comes Running From Cops. This podcast looks at how the TV series Cops, which turns 30 this year, has influenced America's attitude towards the police. Cops ran for more than 1000 episodes, with the concept of following real police officers with video cameras as they arrest real citizens. It looks set to be a cultural look at criminal justice and the process behind what happens when police and reality television producers collide.

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05/24/2019 The pros, cons and best practices in podcast marketing
Today, while podcasts are small in number and low in overall revenue generation compared to other media, they are still quickly growing in popularity. For this column, I interviewed podcasters, analysts and audio programming experts to learn the best marcom practices for marketers who want to use them.

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05/22/2019 When to use an external microphone or recorder to make your podcasts
You can record your podcast on your iPhone, but what you might not be able to do so easily is make sure that the audio sounds good. Buying a broadcast-quality microphone or a separate audio recorder can bring your podcasting up a level, and there is some hardware that we like.

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05/20/2019 Universal Music Group Partners With Podcaster Wondery
Universal Music Group announced it is expanding its presence in the world of podcasting via a new partnership with indie podcast publisher Wondery. Under the terms of the deal, podcasts produced by Wondery will have access to UMG’s catalogue and its roster of artists.

The podcasts will be available globally on any platform Wondery makes its content available and will help build stories around existing UMG artists, labels and catalog.

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05/17/2019 How entrepreneurs are using podcasts to become thought leaders, empower founders
Podcasts represent only a fraction of the overall marketing channels now deployed by startups, he said, but the trend will continue to grow exponentially as the medium matures.

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05/15/2019 More Younger Consumers Abandoning Radio for Digital-Only Listening On Their Devices: Study
Listeners are moving away from AM/FM radio towards digital-only listening via their mobile devices at an increasingly faster rate, according to data from Edison Research's Share of Ear study, gathered between 2014-2019.

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