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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

07/16/2018 Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain
A  lack of measurement standards is keeping brand advertising dollars away from podcasting. But its move toward a measurement standard has been fitful because doing so will cause podcast producers short-term pain.

Now, nearly half a year after two leading organizations released competing measurement standards, the industry is slowly getting its act together.

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07/13/2018 Podchaser Inc. Closes on Seed Round, Plans to Shape the Future of Podcasting
Podchaser, a podcasting database startup, announced today the completion of a seed round of investment, led by investor Matt Luckett and accompanied by Cornick Capital Ventures, Ed Glasscock, Dave Heath, Kentucky Enterprise Fund, Gill Holland, Rounsavall Investments, and more.

The round will be used to build and market Podchaser’s unique features such as custom podcast lists, profile pages for podcast creators and networks, and integrations with existing podcast players.


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07/11/2018 Making sense of Googles podcast flip-flop
The company famous for flip-flops has just reversed course yet again with the introduction of a new podcast app for Android. Google Podcasts, announced earlier this week, marks the company's second standalone stab at an Android podcasting service.

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07/09/2018 PwC predicts huge swells in podcasting and subscription video spend over next five years
Podcasting, subscription video on demand (SVOD) and interactive gaming will be the fastest-growing sectors in terms media spend in the next five years, a new PwC report suggests.

According to the latest PwC Australian Entertainment and Media Outlook, one of the biggest growth areas over the next five years will be podcasting, with an anticipated 85.9% revenue increase.

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07/23/2018 3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual.

But what about audio content?

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07/03/2018 Podcast Metrics Are Still the Wild West—But Networks Are Moving to Change That
Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it is still a bit of a free-for-all. There is currently no uniform system for accurately gauging a podcasts listenership. A lack of standardization is counterproductive for advertisers because it prevents them from optimally targeting what is otherwise a highly engaged and captive audience.

The IAB originally released a set of proposed guidelines for podcast publishers in 2016, and then a second set last December, in a push to better regulate metrics across the industry. Podcast network Wondery has taken it upon itself to become one of the first commercial podcasting company to adopt these standards, hoping other networks and publishers will follow suit, and many have already partially opted in.

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07/02/2018 Podcasting is Generating How Much Revenue
U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.

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06/29/2018 New study reveals 3.5 million people listen to podcasts in Australia
The radio broadcaster partnered with Acast and international research company Ipsos for the new study. It addresses the value of the Australian podcast audience, its motivations for listening and how advertisers can drive brand discovery and create new audience connections.

The study revealed that podcasting has become the fastest-growing on-demand audio medium with 3.5 million listeners aged 16-64. That means one in four people in that age bracket consume podcasts. Twenty-one percent of current listeners are listening to more podcasts than they did 12 months ago.

The report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment.

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06/27/2018 5 Ways To Grow Your Side Podcast Into A Six-Figure Business
After all, it clearly requires a fair amount of work and the right recording equipment just to get your podcast up and running. That combination of time and financial investment can be a lot to handle while you still have a regular nine-to-five job keeping you busy.

But when done right, podcasting can become a very profitable side business that gives you an excuse to sit down and engage one of your passions. In fact, I recently had the chance to meet with Michael Sacca, the co-host of both Rocketship.fm and This New Economy, a pair of business podcasts that earn he and his co-host over $10,000 a month in side income.

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06/25/2018 Podcasting By The Numbers: All About The Folks Tuning Into This Hot Medium
Businesses were rushing to go online, building websites like crazy. They didn’t know where this new medium was headed—no one did—but they were quick to tell you that when it all got figured out, they wanted to be in the game, at the starting line, in position to pivot to whatever direction the world wide web was heading.

So they built and built and built.

People now talk about podcasting the same way. It’s the hot thing in audio. There are now some 525,000 active shows and over 18.5 million episodes.

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06/23/2018 Marketers Add More Podcasts to the Mix
Total spending on podcast ads rose 86% last year, but the format remains relatively niche.

Marketers are starting to tune in to the growing appetite for podcasting.

While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising, according to a new report from the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLP.

The report, which was released Monday, said advertisers spent an estimated $313.9 million on podcast ads in 2017, an increase of 86% from about $169.1 million a year earlier.

That is still modest compared with other advertising channels. Marketers will spend about $69.87 billion on TV advertising in the U.S. in 2018, according to estimates from eMarketer. It projects the total U.S. market for digital advertising in 2018 will be about $107.3 billion, with Google and Facebook reeling in an estimated $60.92 billion.

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06/20/2018 How to Market with a Podcast
A podcast is a music or talk program that is made available in digital format for download over the Internet. Media analysts say that podcasts turned the corner in the past year.

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06/18/2018 Will podcasting eat radio?
Last week saw Edison Research release its latest Podcast Consumer data. It is a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/SiriusXM); podcasting is just 4% of the total.

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06/16/2018 Google is reinventing the way we listen to podcasts
Google has developed a new podcast format for search and voice to improve how people access podcasts. The functionality is rolling out on Android via Google Search and Google Assistant now.

When using Search, Google results will now show episode lists when you submit a query for a specific podcasts. These can be immediately played from the results page, though you can also tap on the name of a podcast to discover more on a new page.

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06/14/2018 How to use a podcast to create smart and usable content
The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.

Using reviews
Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.

This gives you higher authority and reinforces your personal branding,  which helps when you’re trying to rank higher in the search engines.

It also helps you become a successful marketer and leader in your niche.

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06/12/2018 Resources for people interested in podcasting
For the past few years, podcasts have grown increasingly more popular among audiences.

Radio organizations such as NPR have been adapting to the changing industry and adding new shows, while other media organizations such as the New York Times have taken the opportunity to develop new content for this medium.

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06/10/2018 10 DIY Podcasting Tips
When Angela Ledgerwood launched Lit Up, her popular podcast about books, writers, and all things literary, she already had a lot going for her. She had experience interviewing celebrities, politicians, and other high-profile figures for print through her day-job as a magazine writer, and she even had some broadcasting experience as a guest on the magazines radio show.

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06/08/2018 Reaching The Unreachable Audience With Podcast Advertising
According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, unreachables are made up by a growing audience of millennials and Gen Xers who simply are not tracked by today’s standard of TV and can not be evaluated for marketing efforts. Per the report, they have a mobile-first mentality and adapt quickly to the latest technologies, such as smart speakers, over-the-top content (OTT) platforms and wearables. This group tends to gravitate towards streaming, on-demand programming and self-curated content.

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06/06/2018 The 4 Ps of podcasting: How to turn your idea into an audio hit
The Empire podcast only started in 2012, but its popularity has soared over the past few years, and now receives between 30 and 50 thousand downloads for each episode.

Each week, Empire writers review films, discuss the latest movie news and interview special guests within the industry, producing one of the world's biggest movie podcasts.

With a small team, the news outlet has been able to monetise the audio show in a saturated market.

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06/04/2018 Examining Canadas Podcast Landscape
Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.

About a quarter of consumers in Canada listen to podcasts at least monthly, led by millennials, who overindex in podcast consumption. These listeners are a committed audience, tuning in to an average of five podcasts weekly, and the majority are likely to listen to the entire episode.

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06/02/2018 Is Podcast Marketing Right For Your Business?
Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. Podcasts continue to gain popularity due to the global proliferation of smartphones. These seemingly essential devices are most popular with the 18-34 year old demographic that makes up 44% of the global podcasting audience.

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05/30/2018 EFF Wins Final Victory Over Podcasting Patent
EFF challenged the podcasting patent at the Patent Office in October 2013. We won that proceeding, and it was affirmed on appeal. Today, the Supreme Court rejected Personal Audio’s petition for review. The case is finally over.

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05/28/2018 Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach
Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsens just-released Audio Today Report.

In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83% for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets.

Put another way, the report estimates that radio reaches 270 million Americans (6+) each week.

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05/25/2018 Five Processing Considerations to Keep in Mind
The technology of audio processing now encompasses a wide range of types developed to suit the various transmission platforms available to broadcasters. Mike Erickson, systems and support engineer and all-around hands-on processing guru at Wheatstone Corp., breaks these choices down into what are basically five categories: AM broadcasting, FM broadcasting, HD broadcasting, web streaming and podcasting.

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05/23/2018 How to Be Featured on a Podcast in Your Industry
The podcast industry is a booming one. A decade ago, podcasts were a niche addition to your audio library on your mobile device. However, the number of people who regularly listen to podcasts has increased dramatically, especially in the past five years.

According to Edison Research, an estimated 36 percent (98 million) of Americans more than 12 years of age said they have listened to a podcast before in 2016. Additionally, the same report added that an estimated 21 percent (57 million) of Americans over 12 listen to podcasts on at least a monthly basis.

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05/21/2018 Podomatic sees growth in podcasting
Podcast hosting platform, Podomatic, sees growth in podcasts created by independent podcasters.

The growth in podcasting is attributed to several reasons:

For one, podcasts are growing in importance. More listeners are interested in podcasts.

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05/18/2018 Nielsen Podcasting Insights: A Marketers Guide to Podcasting–How Avid Podcasters Influence Purchasing Patterns
A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

The report also looks at three new product categories from Nielsen’s Fanlinks Survey: Juice, Milk, and Cereal. These are mainstream products that nearly all U.S. consumers buy on a frequent basis, just the kind of brand-level advertisers that the medium of podcasting needs to attract! The report also looks at the increasing role of smartphones in podcast usage along with a summary of Nielsen’s brand lift studies conducted specifically for podcast networks. Nielsens Media lab also looked at podcast increase in purchase intent for a variety of advertisers, including personal care, financial services, and recruitment sectors.

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05/16/2018 The power of podcasting: SEO keyword angles
Once you are booked on a podcast, brush up on the host’s website, bio and about page.

Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!

Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.

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05/14/2018 How to Introduce Podcasting to the Journalism Classroom
I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by an audience.

Despite terrestrial radios consistent hold on listeners, podcasting has seen an ever-present increase of listeners with 21-24 percent growth year-over-year. Can you believe the largest growth is coming from the age 18-34 demographic?

When we see a media gaining ground in culture, it is the right moment to invest a staff’s time and resources into becoming prolific in that medium, and that’s what we have done at Ritenour High School to build students skills and their confidence as journalists.

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05/12/2018 Netflix For Podcasts Looks Doubtful Despite Steadily Growing Listenership
We are in a golden age for podcasts. Nowadays listeners can choose among a seemingly infinite variety of quality, professionally produced podcasts that cater to every interest imaginable. The latest market research says that listenership has reached true mainstream media levels. Serious corporate and venture money is flooding the space. But are those investors going to see a return, and will the golden age continue?

Earlier this month, Edison Research and Triton Digital released their annual Infinite Dial research study, a highly regarded and influential resource for everyone in the digital audio market.

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05/10/2018 Podcastings New World: Groupies, Stage Fright and Sold-Out Shows
The most popular podcasts now draw millions of listeners, and their hosts and producers are capitalizing on that connection by taking their shows on the road.

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05/08/2018 Is Creating Your Own Podcast Actually Worth It?
Podcasting is growing fast, and you can get in easily: There’s minimal equipment to buy, no gatekeepers to hold you back or complicated software to learn, no $200-million budgets necessary. A mere $200 will suffice if you have an interesting idea for a show and a quick wit, if you work hard and keep your expectations low.

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05/06/2018 Best Microphones for Podcasting
Whether you are a beginner starting from scratch or a current podcaster looking to upgrade their gear, yo will find something for you on our list of some of the best podcast microphones on the market.

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05/04/2018 Branded Podcasts Are The Ads People Actually Want To Listen To
Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message.

Midroll, the podcast content company owned by radio and TV operator The E.W. Scripps Co., has collected their own survey data and found that podcast listeners make it through about 90% of a given episode, and relatively few are skipping through ads. To make sure that listeners are truly engaged, though, more companies are turning to branded podcasts, full series produced to amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers.

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05/02/2018 How to Start Your Own Podcast
The podcast industry has not slowed down since it became massively popular several years ago. Unlike radio, this online form of audio broadcasting allows listeners from all around the world to tune in to or download thousands of podcasts with just their computer, mobile application, or portable media player. At the same time, it gives thousands of podcasters the opportunity to speak their mind about anything under the sun, gain a sizeable audience, and possibly earn a couple of bucks on the side.

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04/30/2018 Podcasts: The new audio frontier
The podcast playground has matured into a serious business over the last 12 months. From Nine to News Corp, Pedestrian to Mamamia, and Southern Cross Austereo to Nova, media companies are throwing their hats in the ring, chasing the next hot medium and the ad dollars it promises.

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04/28/2018 5 Podcast Pluses for E-Commerce SMBs
Podcasting is one of the hottest media trends in the last several years. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line?

If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose.

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04/26/2018 Eight Questions To Ask Yourself Before Starting A Podcast
It seems there is a podcast for every professional interest out there, from broad topics like entrepreneurship and career advancement to niche subjects like agile development and software as a service. With 67 million Americans tuning into podcasts each month, theres a growing potential to reach your customers through this medium.

With a decent microphone, audio editing software and a solid set of topics, just about anyone can start creating and distributing their own podcast.

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04/24/2018 Getting a Bigger Slice of the Pie for Podcasts
Webster noted that these are some clear indications that one of the primary places where podcasting will claim its share is from AM/FM radio. He also compared how these people talk about radio versus how they talk about podcasts.

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04/22/2018 Technology, Podcasting, Authenticity Celebrated at PubTechConnect
Podcasts and collaborative audio projects are becoming more prevalent in the classroom, thanks to technology that is constantly improving and the proliferation of smartphones and other mobile devices. Kids are learning on the go, and these evolving opportunities must meet them where they live—on the devices that are always at their fingertips.

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04/20/2018 Are your students podcasting yet?
From products to process to ideas, here's all you need to bring podcasting into your classroom

Podcasts and collaborative audio projects are becoming more prevalent in the classroom, thanks to technology that is constantly improving and the proliferation of smartphones and other mobile devices. Kids are learning on the go, and these evolving opportunities must meet them where they live—on the devices that are always at their fingertips.

complete article
04/18/2018 Pros & Cons of including podcasts to your content marketing strategy in 2018
Gone are the days when broadcast radio and television were the only means marketers used to reach out to their audiences. Today, podcasting has gradually developed into a new platform for storytelling.

An average user spends more than 20 minutes in listening to a podcast. This is one of the most influential motives to incorporate podcasting as part of your content marketing approach. It gives you the prospect of developing a deep relationship with your main audience.

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04/16/2018 Podcasts On Multiple Platforms
More than a few podcasts originate as live shows before being adapted for the Internet. Some are produced live, then digitized into podcast format. Others start live, then move into a studio where they are produced as episodic podcasts.

You may know about The Moth, a live audience, stand-up, notes-free, true personal story-telling program featuring everyday folks, sometimes celebrities, whose tales are worth sharing. The Moth was born in the Deep South, on a screened-in patio (hence the moths), where friends would gather to exchange stories and entertain each other.

It morphed into a staged production, became a hot ticket in New York, then begat the very popular public radio show, The Moth Radio Hour

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04/14/2018 Ad spend triples as media agencies back podcasts
Podcast fanfare has shifted media buyer behaviour as agencies act on the trend and triple spend in audio streaming advertising.

According to the latest IAB Australia’s Audio Advertising State of the Nation research, the number of media agencies using podcast advertising regularly has nearly tripled in the last year.

Interest in podcasts rapidly swelled last year as publishers, brands and radio networks jumped into podcasting with both feet. From monetisation advancements, such as dynamic ad insertion, to creating bespoke sponsored podcasts, the hype has been at an all time high for some time.

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04/12/2018 The rise of voice technologies means new opportunities for podcasting
In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as the popularity of voice assistants soars, podcasting is getting a boost in its already meteoric rise.

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04/10/2018 Everything You Need To Know To Start Your Own Podcast, According To The ProsX
We are in the midst of a podcast revolution. From journalistic storytelling like 99% Invisible and Serial to interview-style shows like The Jordan Harbinger Show, podcasting is more popular than ever.

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04/08/2018 The Power Of Podcasting To Fight The Patriarchy
Like much of media, podcasting is dominated by male voices. Although women make up nearly half of all podcast listeners, the vast majority of podcasts are led by men. As of this writing, only 21 of the top 100 podcasts on iTunes are hosted by women, and nine have women co-hosts.

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04/06/2018 Advertisers Were Slow to Embrace the Web, and They Are Doing It Again With Podcasts
There are some striking similarities between the internet 20 years ago and podcasting today. In 1997, there were 70 million internet users worldwide. Today, there are 67 million monthly podcast listeners. In 1997, $906 million was spent on internet advertising. Today, $243 million is spent on podcast advertising, which is expected to double by 2020. What ties these parallel storylines together? Measurement.

The internet as it was and podcasting as it is have met similar crossroads. Both mediums grew at an unexpected, if not unprecedented pace, and where there’s an audience, there’s a buck to be made. Advertisers sought to capitalize on those opportunities, reaching new captive audiences, but there was a lag between audience growth and the advertising dollars that eventually came.

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04/04/2018 Explain the Content of Podcasts, Not the Technology
One sure sign that NAB is right around the corner is the release by Edison Research and Triton Digital of the latest edition of Infinite Dial. The report is always crammed with the latest insights on consumer behaviors as they relate to media and technology in America. You can bet it will be discussed and dissected at length in Las Vegas next month.

This year, the highlights of the report were presented by Edison’s Senior Vice President Tom Webster during a one-hour Facebook Live broadcast on March 8. The focus was podcastings share of speech.

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04/02/2018 Podcasts should be recognized as legitimate form of entertainment
Television, music and movies are typically the main channels that come to mind when one thinks of entertainment, but that should no longer be the case.

The advent of the digital age has led to a rise in content outside of typical mediums, and just because this content is different does not mean it should be viewed as a lesser form of entertainment.

One such medium is the podcast, which is basically a digital audio show that can easily be downloaded to a phone or computer from a variety of sources. The first ever podcast was released by Christopher Lydon in 2003, according to The Guardian. Podcasts, however, have only lately gained massive audiences thanks to newer services and products provided by companies like Apple and Spotify.

More than 60 million American homes listened to podcasts in 2017, according to Nielsen. This is a culmination of podcasting’s steady rise in popularity throughout the past decade.

Such a phenomenon clearly coincides with the general increase in digital media consumption that is a result of the current digital age.

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Blog about podcasting.
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