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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

10/29/2018 How to market your podcast
Podcast production best practices

With an overall format and frequency refined, the next step is producing a single show. For best results, consider starting with a storyboard or outline. This provides an opportunity to talk through the most important elements of the show, including segment timing and transitions.

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10/26/2018 Podcast Upfront Spotlights Fast-Emerging Advertising Market
Podcasting is one of the fastest-growing advertising media, with the Interactive Advertising Bureau (IAB) and PwC projecting the US market will more than double ad spending from 2017 to 2020 to reach $659 million. Yet podcast advertising represents just a tiny fraction of the US radio ($14 billion) and TV ($70 billion) advertising markets, according to 2018 eMarketer estimates.

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10/24/2018 The 5 Best Podcasting Microphones for New Podcasters and Streamers
Podcasts are hot right now, with tons of people jumping into the mix to produce shows about any and every thing. Though just a few years ago the barrier to entry may have been higher for those trying to start their own shows, that's certainly not the case anymore. There are many services available that make publishing your show as easy as a click of a button—and a variety of gear has hit the market designed specifically with the podcaster and streamer in mind.

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10/22/2018 Hollywood Seeking Foothold in $314M Podcast Industry
Agents and media executives are no longer just focused on exploiting IP for film and TV.

A series of traditional media moves into podcasting signal that the niche audio medium is poised to get a lot louder.

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10/19/2018 Podcasting Is Not Easy - But It Is Worth It
Podcasting has evolved.

Within even the last two years, the podcasting bar has been raised to a more thoughtful and strategic medium, taking on progressive issues with increasingly diverse voices. And in the case of most shows, either actual production value or at least some editing work is apparent.

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10/17/2018 Is podcasting the future of education?
The U.S. is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans — around 68 million — said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are millennials, and that coveted cohorts tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 million in 2017. In the last four years alone, the popularity of podcast listening has doubled.

Even more interesting is what people are listening to. One would expect genres like sports, news, and technology to be popular — and they are — but they are all surpassed in listenership by one unlikely competitor: educational podcasts.

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10/15/2018 Nope, there is Not a podcast bubble
Read the latest in Podcasting News  

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10/12/2018 Location-Based Headwinds; Podcasting Has Grown Up
Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more holistic data services, Business Insider reports. Android has restricted the number of location pings a mobile app can make from every few minutes to a few times per hour, and iPhone owners now receive constant alert bars when apps are tracking location. Agencies have also been skeptical of location data and often want more services or granular insights than vendors can provide.

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10/10/2018 Lies You Have Been Told About Podcasting
As a professional podcaster, I have to deal with a certain degree of myth-making. It comes from everywhere — from those who have only the faintest idea of what I do to others who work in the industry. Podcast is an incredibly amorphous word these days — at once ubiquitous and uncomfortably alien. My job begets varying degrees of confusion, exaggeration, and, shall we say, imaginative expertise.

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10/08/2018 Why podcasting companies are getting more into scripted shows
Podcasting is going Hollywood.

Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.

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10/05/2018 Steps for producing a professional-sounding podcast
Inspired enough by true crime or current events podcasts to wander into the weeds and forge your own? The allure — and occasional pitfall — of podcasting is that pretty much any person with a smartphone can create a podcast. To save you from yourself, consider these steps when launching a podcast.

Consider what the podcast will be about and establish a goal for it. The audience should generally know what to expect, but the concept should be broad enough to avoid running out of steam after the first episode. The subject matter should be an area of expertise to the host.

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10/03/2018 Using podcasts to build brands
Podcasts are emerging as an extremely powerful tool for building brands, according to Randall Rothenberg, president/chief executive officer of the Interactive Advertising Bureau (IAB).

During the IABs 2018 Podcast Upfront, Rothenberg argued that podcasts have rapidly caught the attention of consumers – and, in turn, lured brands to a fresh digital-advertising opportunity.

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10/01/2018 Bloomberg Media is using text-to-audio to keep app users engaged
Bloomberg Media in May introduced a text-to-audio function in its app and online with the hunch that commuters would prefer to multitask while getting their news.

According to Julia Beizer, global chief product officer, adoption started off slow, particularly on mobile web, and shortly after launch, people were listening to two and a half stories on average per app session. Now, this has increased to six stories and has become the second-most popular media type on the app (behind live TV).

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09/29/2018 10 Best Podcasts for Solopreneurs
One of the most challenging and rewarding parts of being a solopreneur is the need to be constantly learning. Of course, every day has its own lessons to teach—trial and error is the heartbeat of solopreneurship, after all. Sometimes, though, we need to turn to proven mentors and leaders who can offer wisdom from experiences that reach beyond our own.

When we run into these situations, books seem like the obvious first choice. Indeed, there’s a book out there for any problem you may encounter, whether procrastination, apathy, branding, or crippling self-doubt. Besides, should not we be reading like fiends anyway? It is common knowledge that the most successful business leaders all share a ravenous appetite for good books.

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09/25/2018 iHeartMedia plans to buy podcasting giant HowStuffWorks
HeartMedia is looking to boost its podcast network by buying the company behind popular shows like Stuff You Should Know and Atlanta Monster.

The US radio broadcaster on Thursday said it has agreed to acquire Stuff Media, which includes the HowStuffWorks podcasting business and other premium podcasts. Financial terms of the deal weren't disclosed, but The Wall Street Journal is reporting a value for the deal of $55 million.

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09/19/2018 4 Reasons Why Podcasting Is a Strong, Authentic Platform for Your Business
There is no better way for an entrepreneur to speak directly to an audience than through a podcast.

That's what Sam Coturri, manager of Winery Sixteen 600 and co-host of Sonoma-based The Wine Makers podcast, said when I visited the studio last week and asked whether podcasting can help a young business. He gave a few reasons why.

It is literally in your own voice.

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09/12/2018 Can Podcasting Increase Your Ratings?
Chase says, with some shows, the company is curating content from the over-the-air broadcasts, eliminating outdated content like time-checks or traffic reports, and removing some of the commercials. Broadcasters will get credit for podcast listening as long as the content is consumed within 24 hours of the original broadcast, it’s at least 5 minutes long, and the content curated together is from the same quarter hour.

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09/04/2018 New Verizon survey says more Americans are having a hard time keeping their phones off the injured list
Sports fans rooting for their favorite teams use their phones to make the most of all of the action. A recent Verizon and KRC Research survey discovered that some sports fans have a hard time keeping their devices game-ready. The same survey also found that while Americans love sports, they value their devices more.

Surveying more than 1,000 consumers, the study found that:

~ The majority (56%) of consumers have broken or lost their phones in 2018, up seven points from 49% in 2016.
~ Nearly one in ten consumers have broken, damaged, or lost their phone while attending a sporting event.
~ 29% of consumers would rather lose their favorite athlete to another team than lose their phone.
~ Eight in ten consumers would rather lose the ability to watch the biggest game of the year than lose their mobile phone.

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08/27/2018 Recording Live Music for Podcasts
A short, first-hand experience of recording live music and interviewing musicians in the field. Tips

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08/24/2018 How Far Has Podcasting Come?
Blubrry is a directory of over 530,000 podcasts. According to the company’s CEO Todd Cochrane, 85,000 new shows were created from 2016 to 2017 and 126,000 new shows were created from 2017 to 2018. Of course, many of those shows crash and burn. They fail due to the quality of the content or the host losing interest after realizing it’s just not that easy. Cochrane says the average number of episodes before hosts throw in the towel is three. After three shows, they quit. Cochrane says another factor that plays into hosts quitting is the platform. If a host chooses a platform and that platform does a poor job of promoting the show for the host, nobody will even know it exists.

Hernan Lopez, the CEO and Founder of Wondery.com says his research shows that podcast listeners are now dpownloading about 1 billion episodes per month. And those listeners are downloading nearly 15 episodes or podcasts every month.

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08/22/2018 Google and Podcasting
Podcasting is a growing medium for marketers to tell a brand’s story. The numbers are astounding, and reflect similar growth in video over the last few years. Recent research by Edison Research shows that 11% more Americans listened to podcasts in 2016 when compared to the prior year. Over 110 million Americans listened to a podcast at least once in 2016, and 67 million Americans listen to at least one podcast a month. Phones and tablets are the preferred device to listen to a podcast with two-thirds being accessed through those devices.

If you are marketer, you have to pay attention to podcasting. The phenomenon is only expected to increase as Google moves into the space. Currently around 500,000 active podcasts exists, and Google predicts that number will double in the next few years. Google is paying attention to these statistics and is moving toward incorporating podcasts into search results — much like it does with video where search results are broken down into separate boxes at the top of the screen.

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08/20/2018 5 Reasons Podcasting Should Be a Part of Your Marketing Playbook
How To Make Best Use Of A Podcast

Podcast were made famous by MTVs Adam Curry, over a decade ago but after that initial burst of popularity they fell out of favor, said Kent Lewis, president and founder of Anvil Media. In the past few years, though, podcasting has seen incredible resurgence. Research shows consumers value podcasting as a medium for information and entertainment and appreciate brands that utilize the medium.

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08/17/2018 4 Practical Ways to Repurpose Podcast Content
Podcasting is one of the most effective mediums in the modern world. With a microphone and some free editing software, individuals and businesses can spread their message in the form of on-demand, nternet-based audio shows. Here are four practical ways to repurpose a podcast for maximum engagement.

According to stats released in March 2018, over 44 percent of the U.S. population has listened to podcasts. Up to 80 percent of podcast listeners stay tuned for all or most of each episode, averaging a total of seven shows per week. When one looks at the growth of podcasting over the last five years, it has been an explosive upward trend that does not seem to be ending anytime soon. With the incredible popularity of podcasting today, it should come as no shock that businesses are becoming more involved in this growing medium, whether through advertising or creating shows of their own. But those who produce a podcast and stop there are missing some beneficial marketing opportunities. It is possible to repurpose podcast content, extending its reach far beyond the listening audience.

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08/15/2018 Speakers, Monitors and Headphones
Monitors are probably the most important audio device in our pursuit of professional sound and audio clarity. To be effective when mixing, studio recording technicians, engineers, sound designers and producers need to be able to hear the sound represented as accurately as possible. Only then can they create a universally listenable production, whether the audience listens through earbuds, stereo speakers or in a car traveling down the highway.

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08/13/2018 Podcast Monetization You Have Options
If you have a podcast with a captive audience though, then it will be possible to monetise it on some level.

There are a few different options available to you. You can try as little or as many of them as you like, though it’s arguably better to focus on fewer and do them well rather than spread yourself too thin.

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08/10/2018 Want To Be Heard? 11 Crucial Tips For Starting A Podcast
When it comes to controversial content, podcasts have it in the bag. I do not mean the media genre itself is particularly racey; I am talking about the way we consume it as a culture.

Not everyone listens to podcasts; those who do tend to be diehards of the medium while others have never so much as heard one. Oddly enough, it is a fairly even split— with half of American homes listening to podcasts. That dichotomy is not present for many other media styles, but it actually lends a competitive edge to podcasts.

Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything socially. Unlike social videos, like Facebook in-feed which holds an average watch time of 16.7 seconds, podcast listeners keep listening, with 80% listening to all of the episodes they begin— and thats week after week.

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08/08/2018 Studio Cable Management for Podcasters
An epic journey of studio tidying, cable management, and Lovecraftian Horrors.

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08/06/2018 Podcasting for Real Estate: Top Tips to Get Started
Tips for Starting Your Own Podcast

Understand who you are, he says. If you work well with other people and you are willing to work through challenges with a partner, then do it.
If you work better alone, then work alone.
Expect to encounter a learning curve with where to host your podcast and how to get started.
Learn how to tell your guests story so the guest is the hero, not you.

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08/03/2018 He Helped Podcasting Go Mainstream
Dan Franks is the co-founder of Podcast Movement, an annual conference — or the ultimate gathering spot — for anyone interested in or involved with podcasting and the podcast industry. The event is now in its fifth year and takes place next week in Philadelphia. Back in 2014, a few hundred people attended the show. Next week there will be thousands — along with nearly 100 vendors that have something to do with podcasting. We spoke to Dan about the growth of his event, the popularity of podcasting, and what attendees can expect next week.

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08/01/2018 Podcasts Hit the Books
Publishers are seizing on the audio medium known for its eclectic voices and passionate fans; ‘the market for weirdness is untapped’

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07/30/2018 How to Create a Podcast Marketing Strategy That Speaks to Your Audience
Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. Those podcast fans listen to an average of seven different shows each, meaning that there is space for your branded content to become the next new, engaging entrant in their queue.

To capitalize on this opportunity, though, brands must invest significant resources into developing a podcast marketing strategy that aligns with the company’s marketing goals while also building a dedicated audience.

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07/28/2018 Castbox Blockchain Solution to Monetize Podcasting
Podcasting has become a popular media source. The problem is that content creators are not making much money on their work. Castbox has been a leading platform for podcasting. Now the Castbox blockchain platform, Contentbox, may help podcasters make more from their hard work.

Podcasting superstars like Joe Rogan have no problem making money from their show.

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07/16/2018 Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain
A  lack of measurement standards is keeping brand advertising dollars away from podcasting. But its move toward a measurement standard has been fitful because doing so will cause podcast producers short-term pain.

Now, nearly half a year after two leading organizations released competing measurement standards, the industry is slowly getting its act together.

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07/13/2018 Podchaser Inc. Closes on Seed Round, Plans to Shape the Future of Podcasting
Podchaser, a podcasting database startup, announced today the completion of a seed round of investment, led by investor Matt Luckett and accompanied by Cornick Capital Ventures, Ed Glasscock, Dave Heath, Kentucky Enterprise Fund, Gill Holland, Rounsavall Investments, and more.

The round will be used to build and market Podchaser’s unique features such as custom podcast lists, profile pages for podcast creators and networks, and integrations with existing podcast players.


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07/11/2018 Making sense of Googles podcast flip-flop
The company famous for flip-flops has just reversed course yet again with the introduction of a new podcast app for Android. Google Podcasts, announced earlier this week, marks the company's second standalone stab at an Android podcasting service.

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07/09/2018 PwC predicts huge swells in podcasting and subscription video spend over next five years
Podcasting, subscription video on demand (SVOD) and interactive gaming will be the fastest-growing sectors in terms media spend in the next five years, a new PwC report suggests.

According to the latest PwC Australian Entertainment and Media Outlook, one of the biggest growth areas over the next five years will be podcasting, with an anticipated 85.9% revenue increase.

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07/23/2018 3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual.

But what about audio content?

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07/03/2018 Podcast Metrics Are Still the Wild West—But Networks Are Moving to Change That
Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it is still a bit of a free-for-all. There is currently no uniform system for accurately gauging a podcasts listenership. A lack of standardization is counterproductive for advertisers because it prevents them from optimally targeting what is otherwise a highly engaged and captive audience.

The IAB originally released a set of proposed guidelines for podcast publishers in 2016, and then a second set last December, in a push to better regulate metrics across the industry. Podcast network Wondery has taken it upon itself to become one of the first commercial podcasting company to adopt these standards, hoping other networks and publishers will follow suit, and many have already partially opted in.

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07/02/2018 Podcasting is Generating How Much Revenue
U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.

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06/29/2018 New study reveals 3.5 million people listen to podcasts in Australia
The radio broadcaster partnered with Acast and international research company Ipsos for the new study. It addresses the value of the Australian podcast audience, its motivations for listening and how advertisers can drive brand discovery and create new audience connections.

The study revealed that podcasting has become the fastest-growing on-demand audio medium with 3.5 million listeners aged 16-64. That means one in four people in that age bracket consume podcasts. Twenty-one percent of current listeners are listening to more podcasts than they did 12 months ago.

The report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment.

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06/27/2018 5 Ways To Grow Your Side Podcast Into A Six-Figure Business
After all, it clearly requires a fair amount of work and the right recording equipment just to get your podcast up and running. That combination of time and financial investment can be a lot to handle while you still have a regular nine-to-five job keeping you busy.

But when done right, podcasting can become a very profitable side business that gives you an excuse to sit down and engage one of your passions. In fact, I recently had the chance to meet with Michael Sacca, the co-host of both Rocketship.fm and This New Economy, a pair of business podcasts that earn he and his co-host over $10,000 a month in side income.

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06/25/2018 Podcasting By The Numbers: All About The Folks Tuning Into This Hot Medium
Businesses were rushing to go online, building websites like crazy. They didn’t know where this new medium was headed—no one did—but they were quick to tell you that when it all got figured out, they wanted to be in the game, at the starting line, in position to pivot to whatever direction the world wide web was heading.

So they built and built and built.

People now talk about podcasting the same way. It’s the hot thing in audio. There are now some 525,000 active shows and over 18.5 million episodes.

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06/23/2018 Marketers Add More Podcasts to the Mix
Total spending on podcast ads rose 86% last year, but the format remains relatively niche.

Marketers are starting to tune in to the growing appetite for podcasting.

While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising, according to a new report from the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLP.

The report, which was released Monday, said advertisers spent an estimated $313.9 million on podcast ads in 2017, an increase of 86% from about $169.1 million a year earlier.

That is still modest compared with other advertising channels. Marketers will spend about $69.87 billion on TV advertising in the U.S. in 2018, according to estimates from eMarketer. It projects the total U.S. market for digital advertising in 2018 will be about $107.3 billion, with Google and Facebook reeling in an estimated $60.92 billion.

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06/20/2018 How to Market with a Podcast
A podcast is a music or talk program that is made available in digital format for download over the Internet. Media analysts say that podcasts turned the corner in the past year.

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06/18/2018 Will podcasting eat radio?
Last week saw Edison Research release its latest Podcast Consumer data. It is a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/SiriusXM); podcasting is just 4% of the total.

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06/16/2018 Google is reinventing the way we listen to podcasts
Google has developed a new podcast format for search and voice to improve how people access podcasts. The functionality is rolling out on Android via Google Search and Google Assistant now.

When using Search, Google results will now show episode lists when you submit a query for a specific podcasts. These can be immediately played from the results page, though you can also tap on the name of a podcast to discover more on a new page.

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06/14/2018 How to use a podcast to create smart and usable content
The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.

Using reviews
Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.

This gives you higher authority and reinforces your personal branding,  which helps when you’re trying to rank higher in the search engines.

It also helps you become a successful marketer and leader in your niche.

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06/12/2018 Resources for people interested in podcasting
For the past few years, podcasts have grown increasingly more popular among audiences.

Radio organizations such as NPR have been adapting to the changing industry and adding new shows, while other media organizations such as the New York Times have taken the opportunity to develop new content for this medium.

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06/10/2018 10 DIY Podcasting Tips
When Angela Ledgerwood launched Lit Up, her popular podcast about books, writers, and all things literary, she already had a lot going for her. She had experience interviewing celebrities, politicians, and other high-profile figures for print through her day-job as a magazine writer, and she even had some broadcasting experience as a guest on the magazines radio show.

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06/08/2018 Reaching The Unreachable Audience With Podcast Advertising
According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, unreachables are made up by a growing audience of millennials and Gen Xers who simply are not tracked by today’s standard of TV and can not be evaluated for marketing efforts. Per the report, they have a mobile-first mentality and adapt quickly to the latest technologies, such as smart speakers, over-the-top content (OTT) platforms and wearables. This group tends to gravitate towards streaming, on-demand programming and self-curated content.

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