Uses for RSS Feeds
Many equate RSS with blogs and little else. However, we
have found that RSS is multi-faceted and has a scope far beyond
blogs. Take a look at these 100 ways that RSS is being used
in real world situations:
Uses of RSS Feeds
as a Content Strategy
Every day we hear more experts preaching the gospel of podcasting
as a content marketing tool. It’s a very enticing sermon.
We get to have our own cute little pre-recorded radio show our
audience can listen to when they’re working out or driving
in the car.
But how is a podcast supposed to help grow our business?
In theory, podcasts create brand fanatics, people who are deeply
invested in who we are as people and as business professionals.
This is essence of long-form content marketing.
Every minute that a customer or prospect listens to us speak
with authority we’re establishing ourselves as a thought-leader.
Conceptually the more time our audience spends with our content
the more authority we have as content marketers.
History of the Podcast
But where did podcasting come from?
To answer this, think about what podcasting is, and how it differs
from mediums before it. A podcast is kind of like a radio show,
but it is not delivered (or intended to be listened to) at a
certain time. Instead, it’s automatically delivered to a listeners
device — thanks to RSS. It’s stored on their own hard drive
— thanks to compressed audio. And it is listened to on their
own schedule thanks to portable devices.
Podcasts are still relatively new to this world, but over
the last decade or so they have really made an impact on the
way people listen to radio. As opposed to NPR, shock-jockeys
or even satellite radio SiriusXM, podcasts are pre-recorded
shows that can be stored on portable devices or computers, and
they are usually commercial-free. Relistenable and typically
inexpensive or free of charge, podcasts cover a wide array of
topics, genres, subjects and themes, meaning there is more than
likely a podcast out there for everyone to enjoy! Yep, even
adult male fans of My Little Pony!
Some thoughts on why podcasting still has relevance and
passes on some tips.
As Apple celebrates one billion podcast subscriptions via iTunes,
is 'the day of the podcast' over? No. More people watch and
listen to podcasts every day, creating strong bonds and having
fun with brands, blogs, and their best friends online.
Reasons You Need a Podcast
Podcasts can help you attract a new type of follower, expanding
your audience beyond your current community.
Podcasting often helps you improve your speaking skills, which
allows you to get more speaking gigs and opens other opportunities
You can build loyalty with your voice that you don’t get with
text, as it makes it easier for people to connect to you and
Podcasting is not as hard as you think!
With a podcast, you get the opportunity to talk to others in
your niche, which helps you become a master of your subject.
Podcasts are easy to consume, since you can listen in the car,
at the gym, etc.
You can recycle some of your best written content ideas by recording
a podcast about these same topics.
Podcasts allow you to tap into a new community.
Having a regular podcast helps you improve perceived credibility.
You can make money with a podcast.
Anyone who is anyone has a podcast these days, and they
are finding millions of listeners. iTunes now boasts 250,000
podcasts, up from 200,000 in 2010. iTunes, where podcasts began,
is about to get a new cousin in the fall, iTunes Radio, which
is billed as a way to get personalized radio -- such as Pandora
and Slacker -- to Apple consumers.
is Your Podcast Worth?
If I was to put together the top ten questions I get asked,
this would be one of them. You’ve been podcasting for a while
and the cost of doing it needs to be covered. Maybe you are
not in it to make a million, which you should not be but you
definitely want to treat the family to a steak dinner every
Where do you start? Do you give everyone a flat rate and hope
someone bites? Once you get a sponsor, how do you keep them?
iTunes Affiliate Program
Apple has set up a new iTunes
affiliate program for those who promote their podcasts on
Social Media Power
As I said in one of my latest newsletters research suggests
they are not stealing masses amounts of time from other activities
and instead are filling dead time.
Simple Tricks to Promote Your Podcast
Setting up a podcast has never been easier. With professional
broadcasting equipment available at a fraction of the price
it once used to cost, anyone who wants to can host their own
But what is a show without listeners? Sure, your Mum, your girlfriend
and your pet goldfish might tune in. But how do you grow from
Podcast network is a collection of comics book podcasters,
looking to assist and spread the word of our fellow podcasters
in any way, shape or form.
for Making Your Podcast Standout in iTunes
I do not know the secrets but I do know all of my stats
when I got featured this week and last year, and I have researched and
have case studies on how others have done it. Even without ANY
list to start with.
Free eBook called the Podcasting
for Promoting Your Podcast
iTunes recently announced that the platform has reached
over 1 billion podcast subscriptions. This is a huge accomplishment
considering that there are only around 250,000 active podcasts
currently listed in the worlds most well known podcast directory.
This explosion in growth, often referred to as the podcasting
renaissance, is typically attributed to the increased use of
iPhones and Android phones which make listening to podcasts
more accessible to users across the globe.
Not a Fringe Medium
Podcasting is no longer a fringe medium. As radio broadcasting
experiences nationwide downsizing and local stations are playing
pre-recorded syndicated voices, upstart audio engineers and
talented minds with a voice finding audiences in a different
Podcasts for Emergency Personnel
A diverse collection of EMS podcasts deliver episodes regularly
to a thriving online community of EMS leaders, practitioners,
managers, and educators. During a recent online video conference
many EMS podcasters met to discuss the state of EMS podcasting.
EMS podcasts, which can trace their roots to the earliest days
of podcasting, are more vibrant than ever.
to Succeed Podcasting
Do you produce – or are thinking about starting – a
podcast? Will we be talking about it in another 10 years?
Out of Style
Think podcasting is going out of style? Think again.
On Monday Apple announced iTunes podcasts surpassed a major
milestone with 1 billion subscriptions worldwide. According
to MacWorld, that’s across 250,000 unique podcasts, in more
than 100 languages, with 8 million podcasts published to the
iTunes Store to date.
Subscriptions Top 1 Billion
Podcast subscriptions have topped the 1 billion mark at
the iTunes Store, and to celebrate the milestone Apple highlighting
popular shows dating back to 2005 when the podcasting section
was first added to iTunes.
People Consume Podcasts
1. In noisy environments
Because a podcast can be consumed everywhere, this often means
somewhere with a lot of noise.
While driving or riding in a vehicle
While working out at the gym
While working in the office
While mowing the yard
Or anywhere else in public with a lot of people around
Myths of Podcasting - You Need To Be A Sound Engineer
Fact: You do not need to be a tech genius. You don’t need
to know the intricate workings of audio equipment. You do not
need to be a sound guy. You do not need a sound room.
Podcasts Worth the Content Marketers Time?
According to Content Marketing Institute data from late
2012, podcasts are commonly used information sources by companies
across all industries. In fact, 27 percent of B2Bs and 26 percent
of B2Cs produce podcasts to discuss trending issues in their
respective fields. More, a 2012 Edison Research Study discovered
that podcasting awareness has increased 105 percent since 2006,
and the percentage of people listening to these broadcasts has
grown 163 percent in the same time period.
Content marketers may have established solid blog content and
video marketing strategies, but they must continue to enhance
their efforts by experimenting with new mediums. Podcasts may
be a new channel to help growing organizations appeal to more
consumers, especially with people tuning into presentations
while on the go via their mobile devices.
Guide to Google+, Podcasting and More
Podcasting offers the opportunity to bring in additional
traffic to your site, showcase your ability to master speaking
engagements and can also be beneficial when developing relationships
with influential individuals. However, despite the historic
success that a podcast can bring a brand, it also yields the
limitation of being a strictly audio format.
is the Future of Podcasting and Radio
How Podcasts and Radio Content will blend together in the
Possible changes coming to broadcast radio?
Does radio needs some of the current podcasts talent to succeed
now and in the future?
Advantages to Podcasting for Business
…allow you to share your expertise: Podcasts are the perfect
platform to share your industry expertise and, in the process,
become known as an authority in your field. Customers want a
company that knows its industry, so building up that level of
trust is essential. Producing a consistently informative podcast
will gradually position your company as a thought leader in
Your Design Business
No matter what you love to do, you most likely have collected
books or torn out articles on that passion; always at the ready
for inspiration. Designers, being visually driven, have a tendency
to know no boundaries when it comes to amassing a library of
glossy, picture filled, design books or notebooks filled with
tear sheets. We know the faces of our favorite designers as
well as we do our good friends.