A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

10/30/2015 Is This The Peak of Podcasting?
I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was, Does anyone still listen to those?

Personally, I like to listen to podcasts, and there are a wide range of interesting industry shows out there. Yet, I had some questions: Is podcasting a viable form of marketing? And are they worth my time to start one? Has podcasting already reached its peak?

According to Edison Research: Podcasts continue to be effective ways to reach affluent consumers who exhibit ad avoidance behaviors.

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10/28/2015 Podcasting All You Need to Know
The first podcasts broadcast over the Internet more than a decade ago, and since that time much has changed. Podcasting has gone from a niche hobby for amateurs to a recording industry that is helping many entertainers make a living.

The quality of the average podcast has improved by leaps and bounds, too; just about every week sees a new crop of informative and entertaining podcasts vying for attention.

There has never been a better time to start your own podcast, but the growing industry can seem intimidating to an amateur broadcaster. If you want to get into podcasting, figuring out where to start can be difficult. We put together the following guide with everything you need to know to make and distribute your first podcast.

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10/26/2015 How A Podcast Can Save Your Small Business
Clever marketing can mean the difference between small business life and death. It is estimated 44 Australian small businesses close their doors every day. The reasons for business failure vary, but many don’t survive the crucial first year due to lacklustre marketing strategies and not being able to connect with customers.

This is where the right marketing can work wonders. Small business marketing expert Tim Reid told HuffPost Australia there are so many new opportunities available to small business owners that allow them to punch way above their marketing weight.

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10/23/2015 Power of Podcasting Wave of the Future
While podcasting, which is often referred to as audioblogging, made its debut in the 1980s as video and audio files and then had a popularity surge in 2004 with short-form audio files that entered the mainstream with the Apple iPod, there are now 115,000 English-language podcasts currently available on the internet, which users can stream onto tablets, smartphones, and a myriad of other devices. And with 17 percent of Americans tuning into a weekly podcast, according to statistics site Statista, and podcast subscriptions reaching 1 billion in 2015, according to The Washington Post, podcasting has the potential to become a booming business.

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10/21/2015 State of the Podcast, 2015: How the Podcasting Revolution Happened, and Where it Could Go
October 6 @ 12:00 pm - 1:15 pm

Tuesday, October 6, 2015, at 12:00 pm Berkman Center for Internet & Society at Harvard University Harvard Law School campus, Wasserstein Hall, Milstein East B RSVP required to attend in person Event will be webcast live at 12:00 pm.

Chris Lydon of Radio Open Source will join Jake Shapiro and Kerri Hoffman of PRX for a discussion moderated by Berkman Center Faculty Co-Director Chris Bavitz regarding the past, present, and future of podcasting and the distribution of serialized audio content.

10/19/2015 What If There Are Not Any More Streaming Music Subscribers?
The stat bears repeating: paying subscribers only increased 2.5 percent in the past year in the United States, the largest music economy in the world.

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10/16/2015 5 Reasons Why You Should Be Podcasting
Are your marketing campaigns flexible enough to adapt to things like the burgeoning sharing economy; do they cast a wide enough net to haul in both the niche and the general market? Considering the increasing complexity, fragmentation and competition of every conceivable venue out there, what can a marketer do to guarantee the future relevance of his or her marketing campaign?

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10/14/2015 Vatican Radio Podcast
Podcasts from The Pope and Vatican

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10/12/2015 10 Awesome #WordPress Plugins for Podcasters
Did you know that 17% of Americans 12 years of age or older have listened to a podcast in the last year? That may not sound overwhelming, but when you consider that only 9% of Americans listened to a podcast in 2008, that is a fairly impressive figure.

Over the last couple of years, podcasting has become the next big thing for bloggers, developers, professionals, and entertainers. The main reason we love podcasts is that we can listen to a podcast whenever and wherever – while commuting to work, working out, or traveling.

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10/09/2015 5 Things You Didn't Know About Podcast Listening
Podcast listeners are huge fans of audio. In fact, they are voracious consumers of audio, spending 45% more time with audio than the U.S. average. EDISON defines audio broadly, including AM/FM radio, satellite, streaming, music videos on YOUTUBE and a consumer’s personal music.

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10/07/2015 So you Want to Start a Podcast?
For media organizations, launching a successful podcast often takes more than two witty hosts, a microphone, and an iTunes feed. Unless an outlet already has the expertise and resources, creating great audio journalism can be daunting.

Podcasting is still a nascent medium, without standardized ways to advertise, track listeners, or make money. Modes of production, promotion, distribution, and hosting are continually in flux.

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10/05/2015 5 Ways That Podcasting Is a Powerful Marketing Weapon
Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities such as Pat Flynn, John Lee Dumas and many others into the national spotlight.

So what can you learn from podcasting and why should entrepreneurs consider getting into what may already be seen as a crowded market? Here are five ways that podcasting is a powerful marketing weapon for you and your business.

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10/02/2015 Top 50 Conservative Podcasts
Podcasts first gained popularity with the rise of the iPod in the early 2000s, allowing people of all qualifications and interests to spread their ideas to anyone who would listen. In 2015, this form of Internet radio enables some impassioned conservatives to reach as many listeners as conservative broadcast idols like Rush Limbaugh, Mark Levin, Laura Ingraham, Michael Savage, as well as the stars of Fox News Radio.

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09/30/2015 Learn How to Succeed Podcasting
1. Use a direct, intimate, human voice
As a young broadcaster, you are always told radio is one-on-one communication. And yet many linear radio shows still sound like one person speaking to many people. The most successful podcasts speak much more directly and intimately to one person. Radio is often background listening, something to keep you company.

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