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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

08/23/2019 What is Behind Apple’s Podcast Strategy?
Last week, Bloomberg dropped a fascinating scoop that Apple, the long-time impartial steward of the podcast ecosystem, is apparently planning to finance original podcasts that would be exclusive to its platforms, and that it has met with media companies to discuss possible deals toward this end. According to the report, the talks were preliminary and Apple has yet to establish a clear strategy around exclusive audio content, but whatever the actual game plan turns out to be, the company appears ready to do things with podcasting and audio shows that it hasn’t done before.

complete article
08/21/2019 The Booming Podcast Business: Why Do You Listen?
One-third of Americans over 12 listen to podcasts. But just as the business gets booming, are there already too many podcasts?

complete article
08/19/2019 Nielsen podcasting tool to grant a deep understanding of listener buying habits
Nielsen has launched Nielsen Podcast Listener Buying Power Service, an analytics tool providing insights matching podcast listeners by genre with their buying habits.

The tool is placed to help pair podcasts with advertisers by detailing the interests and expenses of audiences.

The product, from Nielsen Scarborough, launches with iHeartMedia, Cadence13, Stitcher, Westwood One and Cabana as clients.

Clients will be able to profile shows using program titles collected from subscribers. In order to connect specific types of listeners with particular advertisers and specific program-level insights - built from a sample of 30,000 respondents.

complete article
08/16/2019 36 Noteworthy Podcast Statistics in 2019
It seems like only yesterday that this water cooler cliche entered our lives. Twas a simpler time, when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses. But today, thanks to audio editing software and our social media culture, it seems everyone and their mom has taken to the format. Literally.

complete article
08/14/2019 Starting a Podcast? Avoid These 7 Common Mistakes
Let me tell you: it was a journey. Learning how to podcast is easy on the one hand, but keeping it up requires grit. I struggled. I celebrated. I attracted clients. I considered quitting at times. I got fan mail. I stuck with it.

Lather, rinse, repeat.

It has now been over 17 months, and I've learned some things. If you are thinking of starting a podcast, here are a few mistakes I'd recommend avoiding:

1. Spending too much money
You do not need a bunch of fancy equipment to start a podcast. Trust me. I spent $65 on a used Yeti microphone and pop filter from some guy off Craigslist and started recording the next day.

complete article
08/12/2019 The Future of Audio
Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meekers recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 – more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.

Podcasts are anything but new.

complete article
08/09/2019 How Podcasting Is Creating a New Type of Influencer
Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

complete article
08/07/2019 Here Is why Apple is seeking exclusive podcast rights
In recent months, the tech giant has reportedly reached out to media companies about such deals, per Bloomberg. We do not know what kind of companies Apple is engaging with (indie production studios or established networks), and we do not know what sort of shows they are targeting (hits like Serial or brand new projects), per Hot Pod.

Top Podcast Consumption Apps
Business Insider Intelligence
What this move is about: Apple likely views exclusive originals as a way to protect its dominance of podcast listening, which has slipped in recent years as rivals like Spotify bear down.

Complete article
08/05/2019 The future of podcasting will be highly personalised
Apple is on the prowl. Months after Spotify shelled out $500m on two podcasting start-ups, Apple executives are said to be contacting media companies in the hope of funding original content and brokering exclusive deals.

This new phase for Apples streaming service comes at a time when audiences for voice-based programming are growing rapidly. In the past five years, weekly listeners have doubled in the UK, as have monthly audiences in the US. It is not surprising that technology companies are focusing on podcasting and making the medium easier to access. Apple has introduced full-text podcast searches on its Podcast app and Google has made them appear in search results. Spotify launched a voice assistant.

complete article
08/01/2019 Learn How to Start and Market High-Quality Podcasts
As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn't all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That's why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.

With that said, it's not easy setting up your own show.

complete article

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