The Podcasting Rewards
By S. Housley
Reaping The Podcasting Rewards
Getting started with podcasting is a relatively inexpensive venture.
The equipment and software required for podcasting is inexpensive
for a business contemplating podcasting as a new marketing and communication
1. A Computer Capable of Recording Audio
2. Recording and Editing Software (RecordForAll Suggested - US$39.00)
3. Podcast Creation Software (FeedForAll Suggested - US$39.00)
4. A Microphone
5. A Recording Location (quiet, without any echo)
Start With A Plan Or Concept
First things first -- you will need to decide on
the podcast's content and format. What types of content will the
podcast show contain? How long will each broadcast be? How frequently
will new podcasts be available? The general format of the show will
shape future podcasts, so a fair amount of thought should be given
to the show's format. You must also determine what the approximate
length of each show and show segment will be. Listeners will come
to expect a certain format and time commitment. Create an outline
that will dictate the format and segment lengths. If you are going
to use audio advertisements in the podcasts, be sure to include
them in your format outline.
The Actual Recording
The first show will be part of the educational process,
and likely won't be perfect. But there are a couple of the obvious
things that you should plan on doing from the beginning, such as:
The recording should be done in a quiet place. And record the show
segments in "chunks" rather than trying to stream everything all
together -- this will make the editing process much easier.
Edit And Add Transitions
Edit each audio file to remove extraneous words, noise,
long gaps or silence. Add transitional effects between podcast segments.
To make the show sound more professional, introduce the show with
a podsafe music clip, which can also be overlaid easily into each
section. Audio recording and editing software will make building
your show easy.
Create A Feed And Upload
Once you have completed the editing of the podcast
audio file, save it as an MP3 file, upload it to the web, and then
use podcast creation software to create an RSS feed. The link to
the audio file will be included in the enclosure field of the RSS
feed's first item. Use the RSS feed's Item Title and Description
fields to describe the show. Use keywords related to the audio content
in the description of the RSS feed. You may also want to include
a text transcript of the show to give listeners a better sense of
what the show will cover.
Promote The Podcast
Promote your new show to the masses. Submit the podcast
to the various online podcast directories and podcast search engines.
Include a page on your website that includes information about the
show, and how to subscribe to it. Make it easy for interested parties
to find information about the podcast.
Analyze the podcast's popularity by viewing web logs
or other podcast tracking data. Continually monitor the podcast's
popularity, and determine whether subscriptions are increasing or
decreasing. Pay attention to which topics attracted the most attention,
and consider doing follow-up and related segments that pertain to
the more popular shows.
Communicate With Listeners
Setup a forum, blog, or email feedback form to communicate
with listeners. Allow your subscribers to comment on your show and
provide feedback about what they liked and didn't like. Build and
improve your show based on the feedback you receive.
Podcasting is a viable and interesting new method
of communication. Use podcasting to boost your company to the forefront
of your industry. Leveraging this powerful communication tool will
give you a leg up on the competition.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.