A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

06/28/2019 54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A new report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.

The 54% of listeners who are either somewhat or much more likely to consider buying from a podcast sponsor vastly outweighs the 7% of listeners who are less likely.

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06/26/2019 Every Entrepreneur Should Listen to These 10 Podcasts
Whether we are commuting to work, taking a lunch break or just looking to relax before bed, podcasts have become a best friend to many of us. It is easy to see why. In recent years there has been an explosion of quality podcasts on nearly any topic you can think of.

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06/24/2019 Spotify Really Wants You to Listen to Podcasts
Spotify Technology has been investing in podcasting for over a year. It started by producing its own podcasts with well-known talent in music and comedy, and it's recently started acquiring podcast media companies, including Gimlet and Parcast, as well as podcast hosting platform Anchor. So far, its spent over $400 million on podcast content and technology.

Getting its 217 million monthly active listeners to stream more podcast content is essential for Spotify. The company pays out a royalty based on its revenue to music labels, which puts a cap on its gross margin. Podcasts could have much more favorable economics for Spotify, especially if it is producing the podcasts itself.

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06/21/2019 A new startup helps podcasts get promoted on other podcasts
Podcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in setting up cross-promotions with other podcasters, agreements in which two shows promote each other. It promises there’s more to come.

RedCircle raised $1.5 million in its seed round and offers free hosting, analytics access, distribution help, and other features designed for smaller creators. The company’s cross-promotion feature allows RedCircle to automatically insert promotions into shows once both podcasters have agreed.

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06/19/2019 Why Podcasting Is A Smart Marketing Strategy For Businesses Today
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap?

That is right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives.

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06/17/2019 Why Spotify Sees Potential in Podcasts
Spotify Technology SA, the streaming giant largely responsible for changing the way music is consumed, is looking for growth beyond music.

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06/14/2019 These Are Our 5 Favorite Podcast Apps Right Now
So, you have finally decided to get on board and check out some podcasts. Congratulations! You are in for a treat, if only thanks to the sheer number of shows available to you — there are over 600,000 to choose from.

But before you start scrolling through the endless sea of audio, you’ll need to find the right app to listen to all that content.

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06/12/2019 Podcasts Face the Music: The Battle for Audio Streams Heats Up
Music companies are adopting a new outlook when it comes to podcasts: If you can not beat them, join them.

Perhaps nothing competes more closely with music for fans ears these days than podcasts -- so now the music industry is cranking out its own.

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06/10/2019 Planting seeds: The new Podfund wants to invest in early-stage podcasts
As has been widely reported, Luminary was until very recently removing links from the show notes of podcast episodes displayed in its apps. The broad reason given for this was security, a pronouncement which raised eyebrows across the podcast industry, especially since other apps (including Apple Podcasts) manage to display podcasters links without difficulty. The links issue was problematic because sponsor and affiliate links are often a big part of how podcasts monetize; removing them did not exactly help burnish the company’s credentials as a neutral podcatcher at a time when there were also question marks over its caching practices.

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06/07/2019 5 Lesser-Known Ways to Skyrocket Your Brands Growth With Podcasting
When it comes to strengthening their brands digital presence, most entrepreneurs focus on traditional online marketing tactics like SEO or PPC advertising. But these are far from the only resources available. Podcasting, in particular, has helped several companies showcase their niche expertise while simultaneously finding -- and growing -- their audience.

The audience is definitely there. Surveys from Edison Research estimate that approximately 73 million Americans listen to podcasts on a monthly basis, while 48 million listen to podcasts weekly.

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06/05/2019 Podcasting Is Suddenly Hot And Spotify, Others Want To Feast On It
Podcasting is suddenly hot, despite having been around for about 15 years.

Born in the boom times of Apples iPod portable music player, the spoken-word audio entertainment format has been revitalized. It is helped by the shift to streaming media and an explosion of well-produced content.

Podcasts now range from talk-radio style interviews and discussions to serialized storytelling. Subjects span show business, true crime, comedy, science, history, investing and much more.

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06/03/2019 Podcasts are the perfect antidote to our poisonous news environment
We live in an age of informational excess. Twenty years ago, when I worked as a producer for the public radio program On the Media, my colleagues and I would bemoan the sad state of TV news with its short sound bites, its obsession with scandal, its tropism to heat over light and its “if it bleeds” aesthetic. In the decades since, none of those aspects of TV news have gotten better, but compared with the nastiness and disinformation that is everywhere on Twitter and Facebook, the cable channels increasingly feel like average sources of information.

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