A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

05/29/2015 iHeartMedia Podcast Advertising
The two titans of American radio broadcasting have spent this month pushing podcasts hard on their advertising partners. Up in their gleaming midtown Manhattan offices, iHeartMedia executives earlier this month told a group of assembled advertisers that podcasts should be an essential part of their strategy.

complete article

05/28/2015 How Podcasts Can Attract Leads and Drive Sales
Here is what you need to know to create podcasts that stand out from the crowd and attract your target audience.

complete article

05/26/2015 Could Spotify Podcasts Finally Make Money From the Medium?
Last night Spotify announced a raft of new features, no doubt in preparation for the forthcoming showdown with a relaunched Beats streaming service from Apple. One of the big announcements was the inclusion of Spotify podcasts (or audio shows, as the press releases insists on calling them). And this could be big news for podcasters, as it could solve one of the biggest problems in podcasting: the fact that it is basically impossible to make any money.

complete article

05/15/2015 Interesting Look At Podcast Sponsors
The typical podcast advertiser is the 2015 version of a mid-tier dot-com. Out of 186 ads, 162 — roughly 87 percent — were for products or services that acquire customers online: Web-based services for businesses (e.g. ZipRecruiter.com), Web-based services for consumers (e.g. Squarespace) and Web-ordered physical products (e.g. Dollar Shave Club).

complete article

05/13/2015 Podcasting is it Worth the Effort
The new technologies now available have empowered anyone with sufficient means to reach out to the world.

complete article

05/11/2015 Businesses Use Podcasts to Hone Their Brands
In the last decade, podcasting has created new ways to tell stories and disseminate content, from educational programming to documentary and news media.

Now, there is a growing sector of podcasting among companies, whether their product is blue jeans, beauty care, or footwear.

complete article

05/08/2015 The Podcasting Renaissance
At the turn of the century a new medium was born. It had an awkward name - podcasting - and appealed almost entirely to geeks. Who else would want to download homemade radio shows over the internet? After a brief flurry of attention in the media, most people forgot about podcasting. Why then are scores of talented young people giving up their day jobs to produce podcasts?

Roman Mars is the aptly named poster boy for this renaissance. In 2010 he started 99% Invisible - a show about the design hidden all around us in everyday life. The episodes were short five or 10 minutes at most.

complete article

05/06/2015 Podcasts Are Doing To Advertising What Uber Has Done To Transportation
Catering to the modern need for passive companionship has turned into a major industry. Palisades Media Group digital director Mike McLaughlin told AdAge podcast advertisements are five times as effective as web ads, largely because of the durational intimacy of the form. Research firm RawVoice told the Washington Post last year 75 million people listen to a podcast at least once a month. A 2014 study from Edison found that among daily podcast listeners, podcasts occupied 30% of their overall listening time, more than any other single audio source. Podcast subscriptions through iTunes passed one billion in 2013, and not soon after advertisers began scouring for ways to wring money from the it.

complete article

05/04/2015 Start a Podcast That Attracts Thousands of Listeners
If I could show you a way to quickly grow an audience from nothing, would you be interested?

Although it will cost you some money to get up and running, podcasting has a relatively low barrier to entry. In this way, it is a great audience builder that should not be ignored.

It is true though that most podcasts fail to get the attention that they deserve.

complete article

05/01/2015 Podcasting to Build Your Brand
Podcasting might be the best low-cost method available today to market yourself and your company. The good thing about podcasting is that not everyone is doing it. How many real estate blogs are there on the Internet? Countless. How many real estate websites are there? Millions, right? How many podcasts are there in your area talking about real estate issues? Not many.

complete article

current blog

2015
may archive
april archive
march archive
february archive
january archive

2014
november / december archive
october archive
september archive
august archive
july archive
june archive
may archive
april archive
march archive
january & february archive