A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

06/17/2020 What It Takes to Create Successful Podcast
So you want to get into podcasting? By now, you have probably had a few friends launch their own podcasts and read a handful of articles on what it really takes to start a successful podcast. Our company has bought roughly a half a billion dollars worth of podcast ads over the last decade. We know a thing or two about what makes a podcast special.

06/15/2020 Creative Revolution
More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators.

06/12/2020 How To Start A Podcast For Your Business
In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

06/10/2020 Podcast Technology Company to Relocate HQ to Reston Station
Megaphone, a podcasting hosting and advertising technology provider, has signed a lease at Comstock’s Reston Station.

The company will take up roughly 10,000 square feet in the first office building at the mixed-use development, the tower designed by architect Helmut Jahn at 1900 Reston Metro Plaza.

With 165,000 square feet of leased space, Google is the anchor tenant of the building. Other tenants include Rolls-Royce North America (18,000 square feet) and infrastructure management firm Solar Winds (16,349 square feet) and digital identify firm Certipath (7,500 square feet).

06/08/2020 Podcasting Is Going Mainstream
Fifteen years after Apple first offered 3,000+ free podcasts on iTunes, the medium has become mainstream.

Basic Facts: According to Edison Research and Triton Digital, there are now 62 million Americans listening to podcasts each week, up from 19 million in 2013. One reason for the growth is the number of choices podcast listeners have today. There are now over 800,000 active podcasts with over 54 million podcast episodes currently available worldwide. Because of a low cost of entry, in the first ten months of 2019, a record 192,000 new podcasts have been launched.

Podcast Advertising: Another reason for the growth in podcasting is the potential income a popular podcast can earn from selling advertising. According to the Internet Advertising Bureau (IAB) and PriceWaterhouse, ad revenue is expected to reach $679 million this year, increasing to $863 million in 2020 and over $1 billion by 2021. Popular podcasts can charge advertisers between $10 to $50 for every 1,000 listeners, approximately two or three times the ad rate for broadcast radio.

06/05/2020 Is Apple slacking in its role as Benign Overlord of Podcasting?
New Sony venture. Sony Music Entertainment announced another podcasting venture today, this time in the shape of a partnership with U.K. audio company Somethin Else. This continues a recent run of Sony investments in audio — previous examples include Jonathan Hirschs Neon Hum Media, Adam Davidson and Laura Mayers Three Uncanny Four and Renay Richardsons Broccoli Content.

06/03/2020 Podcasts are booming, and these courses can help you start your own
The podcast industry as a whole is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB).

With that much money floating around, you have to wonder what is stopping you from getting your share.

Since many people are still stuck at home, craving connection and entertainment, there is really never been a better time for podcasting. And, contrary to what you might think, getting your own podcast off the ground is not just possible, it’s quite easy thanks to resources like

06/01/2020 New Podcast Listeners Are Coming From Radio, Not Music
If the music industry is worried about podcasts eating into music’s share of the American audio diet, new survey data suggests that such worries are unfounded: Podcasts’ share increased at the expense of music a couple of years ago but has held steady ever since. Instead, the rising number of podcast listeners are coming from AM/FM radio. That’s what the numbers in new research from Edison Research, Triton Digital and National Public Radio show.

The Infinite Dial from Edison Research and Triton Digital is an annual survey that has been published for over 20 years. It originally covered listenership to digital radio such as Pandora and Sirius XM, but it has expanded to include other types of streaming music services, social media, podcasting and most recently esports; it has also tracked trends in consumer ownership of devices such as smartphones and smart speakers. The Infinite Dial is highly respected because of its methodological rigor and its year-to-year consistency over a long period of time. The 2020 edition of the Infinite Dial was released last week.

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