A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

02/27/2019 Podcasting Is Not Easy - But It Is Worth It
I read an article this morning that sort of boiled my blood. The premise was that your business should be podcasting for a number of beneficial reasons — one of which is that podcasting is easier than blogging.

The article is based on a number of (varyingly correct and incorrect) assumptions, one of which is that podcasting has not evolved past the stereotype of two white dudes talking about tech in a basement.

Technically, it is true that all you need to do to create a podcast episode is talk into a microphone. But that is akin to saying that writing a book is easy, because all you have to do is write multiple words on multiple pages.

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02/25/2019 The Future of Podcasting: How Do Podcasts Make Money?
Welcome back to our five-part series on podcasting! Make sure to check out parts one, two, and three, if you have not already.

This week, we will be exploring the question of how podcasts make money. Similar to YouTube creators, most individual podcasters start making podcasts as a hobby, and the most successful ones are able to make it a full-time career.

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02/22/2019 How to Start a Podcast: Tips, Tricks and Tech from the Pros
From coming up with the best idea for your show to making sure it sounds right and is available for all, here is everything you need to know about getting into podcasting.

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02/20/2019 Submit To The NPR Student Podcast Challenge Here
Submissions from teachers are open through March 31, 2019.

Step 1: Read the entry requirements. Podcasts must be between three and 12 minutes long and cannot include music. Find more here.

Step 2: Get permission from a parent or legal guardian of each student who worked on the project. Please read through the rules to learn exactly what you will need permission for.

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02/15/2019 See What Podcasts People Are Listening to Right Now
Unlike top charts, searches reveal the long tail: the things that only a few people are looking for at any given time. More people will search for popular podcasts than unpopular ones, but they’ll also search for specific guests or topics. Fang tells Lifehacker that this realtime feed helps people see the wide variety of searches, without the privacy risk of exposing anyone’s search terms.

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02/13/2019 Is podcast the latest trend amongst millennials in India?
81,789 Number of National Public Radio (NPR) podcasts downloaded in India in 2015

335,828 Number of NPR podcasts downloaded in India in 2018

Even in the US, which had a rich tradition of radio talk shows, the podcast revolution took its time since it began in 2004. The breakthrough moment came with Apple pre-installing its Podcast app on iPhones and the unprecedented success of the true crime podcast Serial, both in 2014.

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02/11/2019 When Audio Is a Utility, Distribution Wins
Nielsen reports on-demand audio streaming up 45 percent year over year. As you might expect, the proliferation of podcasts — and the listening audience that connects to them — also continues. Edison Research indicates that monthly podcast listeners grew from 24 percent of Americans 12+ to 26 percent year over year. And yes, listening of podcasts in vehicles is growing as well.

JUMPING ON THE ON-DEMAND BANDWAGON

Seeing this growth in on-demand, what’s a broadcast radio station to do?

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02/08/2019 Acast raises $33 million to grow its podcasting platform in the U.S. and beyond
Sweden-based podcasting platform Acast has raised $33 million in a series C round of funding from Swedish national pension fund AP1, in addition to Swedbank Robur funds Ny Teknik and Fokus Fund.

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02/06/2019 These are the trends to watch for podcasting in 2019
2019 scene setting. Last year was a strange and busy one in podcast-land, between the shakeups and the bubble talk and the mergers/acquisitions and launches on launches on launches. And from the looks of it, the next year will likely prove equally peculiar. Will podcast audiences and advertising revenue continue to grow? Will non-advertising business models take firm root across the ecosystem? Will Apple still define podcasting by the end of the year? Worth considering, as well, that this community is not immune to the world outside: Will or will there not be a recession?

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02/04/2019 How One Couple Built a Podcasting Business That Lets Them Travel The Globe
Many people run podcasts, but far fewer have figured out how to make money from their passion while seeing the world. Luis Congdon, 34, and his wife Kamala Chambers bring in six-figure revenue through their Thriving Launch podcast and related business activities while spending months of the year on the road, living the digital nomad lifestyle.

There is money to be made in this field. Podcast advertising spending is projected to shoot up from $43 million in 2010 to $395 million in 2020, according to Statista.

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02/01/2019 Spotifys Increased Focus on Podcasts in 2019 includes Selling its Own Ads
Having established itself as a top streaming service with now more than 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its apps interface so people can access podcasts more easily and broker more exclusives with podcast creators.

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