05/01/2014
Podcasting
Will Never Die
Podcasting will never die. That is a bold statement to open
with, but in it is true to say the soul of podcasting is a hardier
beast than many give it credit for.
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04/30/2014
Podcasting
Promotion
Podcasts are a great way to get your messages out to people.
They offer the advantage over blogs that they can be downloaded
and listened to at any time, so are great for people on the
go.
Because it is technology however, some people are a little nervous
of this as a medium. There are some great tools out there to
get the job done however, if you are unsure of how to use this.
Increasingly, there are also blog directories to submit your
content to and get more exposure.
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04/29/2014
Where
is Podcasting in 2014?
Podcasting has changed dramatically in 2014 with many professional
ex-broadcasters looking to find their niche and podcast
about it along with smart business owners who are looking for
the opportunity to have a one-to-one personal chat with hundreds
or thousands of their potential customers on a weekly basis.
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04/28/2014
Update
on Podcasting Patent
The U.S. Patent Offices Patent Trial and Appeal Board has
handed the podcasting industry a critical positive determination,
ruling that the ELECTRONIC FRONTIER FOUNDATION has established
a reasonable likelihood that it will prevail in its challenge
to PERSONAL AUDIOs assertion of patents on the process of distributing
podcasts.
The ruling, which allows the EFF to proceed with its challenge,
reflects the EFFs claim of prior art invalidating PERSONAL AUDIOs
claim to have invented podcasting. However, the board,
while accepting online broadcasts by CNN and the CBC as evidence
of prior art, rejected the same argument regarding the pioneering
GEEK OF THE WEEK by CARL MALAMUD, saying that a webpage
cited for that show was not a printed publication under
the statute and that another e-journal cited was actually a
private e-mail exchange.
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04/24/2014
Why
You Should Podcast
It is now easier than ever to listen and subscribe to a
podcast using your smartphone.
A few years ago, we relied on our computers and regularly syncing
new episodes to our MP3 players. Listening to podcasts was a
bit of a hassle, but now it is a simple click of a button on
your phone. This ease is increasing listeners quickly.
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04/23/2014
Capturing
Podcast Audio
Once you have decided on a format and focus for your podcast,
it is time to get down to some nitty-gritty: Figuring out how
you’re going to capture the audio. That means choosing a microphone
and recording software incidentally we recommend RecordForAll.
It means figuring out a recording workflow.
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04/22/2014
UK
Podcasters Summer Conference 2014
The London meetup of UK Podcasters was such a success and
has left everyone wanting more. That is why we are organising
a full one day conference for summer 2014 to spread the podcasting
word far and wide in the UK and Europe.
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04/21/2014
Social
Media Marketing Takeaways
Last week I had the awesome opportunity to attend Social
Media Marketing World put on by Social Media Examiner. If you
ever have thought about going or have the opportunity to go,
I HIGHLY recommend it. I have to say that it’s the best, most
organized conference that I have ever attended!
If you want to know whats what in the world of social media
this is the place to be. With 125 industry pros speaking there
was a boatload of great content flying around! So here’s my
top 10 from SWWM14.
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04/18/2014
Podcasting
Is Trending With Social Media Marketers
Podcasters have known for years that podcasting is a great
way to share your story and get your message out to a wider
audience. And now it looks like the power of podcastings appeal
is starting to catch on with social media marketers.
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04/17/2014
10
Podcasting Projects Every Teacher Should Try
Now that teachers have easy access to tools like Garage
Band and iPods that make recording a breeze, podcasting is quickly
becoming the latest creative mode of learning and presenting
in schools. Here are ten ideas to try in your classroom
today.
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04/16/2014
Podcasting
For Your Business
The first thing many people ask when considering whether
they should put a podcast together for their business is whether
they have the right equipment – will the microphone on their
laptop be OK, and of course will they be able to market the
podcast to the right audience?
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04/15/2014
Reputation
Management for Creating Great Podcast Content
If you are a blogger or podcaster, you have already taken
an important step forward; blogs and podcasts are two of the
most useful tools for establishing your online reputation. However,
what you say about yourself is not nearly as important as what
other people say about you. Any amazing content you create can
be quickly overshadowed by negative reviews on Yelp, less-than-complimentary
blog posts, and social messages recommending your competitors
over you.
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04/14/2014
Podcast
RSS Feed Survey Results
Very interesting survey done of podcasters, and their feelings
on hosting their RSS feeds.
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04/11/2014
Making
Money On Your Podcasting
For many, creating a podcast is something that's done solely
out of passion. But even among those who do it strictly for
the love of podcasting, after awhile, once you have built up
an audience, there comes a time when you think to yourself,
I can not keep doing this for free.
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04/10/2014
10
Great Podcasting Apps
It is a competitive, dog-eat-dog world out there and, with
Google products, very much about survival of the fittest. The
search giant has often been quick to put a failing service out
to pasture, even ones they put a great deal of effort into promoting;
Google Buzz and Google Wave are both recent examples. In a recent
cull, the Google Listen app has now cast its very last pod.
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04/09/2014
Next
Podcasting Marketing Strategy
How can podcasting help grow a business?
It all really comes down to how your can retain the attention
of your target audience. In an ideal world, podcasts are able
to create brand fanatics. A podcast is a simple way of placing
ideas and expertise that will help establish a brand as an authority.The
more time you can get your audience to spend with your content,
the more authority you’ll have as a content marketer.
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04/08/2014
Podcasting
Toolbox
Podcasting may not have lived up to the early hype, but
with iPods and other MP3 players still selling like crazy, the
potential audience for these audio shows is huge
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04/07/2014
Podcasting
Giving Women a New Voice
Technology allows us to communicate in practically limitless
ways, but a lot of women in business find it challenging to
get their name out into the world when they first get started.
If you are growing a business with limited resources, marketing
can be an even bigger challenge.
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04/04/2014
Merced
College Students Use Podcasts
It is hard to believe, but your customers whoever
they may be are getting tired of engaging with the same content
over and over. They want options, and as a savvy business owner,
you want to give them those options. But are podcasts really
the way to go? Who responds to podcasts and why?
Truth be told, podcasts can add a unique element to your content
marketing strategy.
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04/02/2014
How
Podcasting Can Help Your Content Marketing Strategy
It is hard to believe, but your customers – whoever they
may be – are getting tired of engaging with the same content
over and over. They want options, and as a savvy business owner,
you want to give them those options. But are podcasts really
the way to go? Who responds to podcasts and why?
Truth be told, podcasts can add a unique element to your content
marketing strategy.
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03/31/2014
How
To Grow Your Blog Effectively Via Podcasting
Simply put, growing a blog these days is pretty damn difficult
unless you embrace other mediums and effectively cross-promote
your blog.
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