A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

09/30/2015 Learn How to Succeed Podcasting
1. Use a direct, intimate, human voice
As a young broadcaster, you are always told radio is one-on-one communication. And yet many linear radio shows still sound like one person speaking to many people. The most successful podcasts speak much more directly and intimately to one person. Radio is often background listening, something to keep you company.

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09/28/2015 5 Reasons Why Podcasting Is Back in the Media Spotlight
I know podcasting is experiencing a resurgence because the Internet says so.

The number of blog posts and online articles proclaiming an explosion in the popularity or quality or financial success of podcasts since the fall of 2014 has been really astonishing.

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09/26/2015 5 Ways That Podcasting Is a Powerful Marketing Weapon
Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities such as Pat Flynn, John Lee Dumas and many others into the national spotlight.

So what can you learn from podcasting and why should entrepreneurs consider getting into what may already be seen as a crowded market? Here are five ways that podcasting is a powerful marketing weapon for you and your business.

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09/24/2015 How Podcasters are Turning to New Technologies and Partnerships to Introduce Programmatic Ads
Since podcasts emerged as a medium in the early 2000s, host-read ads have been one of the primary forms of monetization available to podcasters. Think of it as podcastings version of native advertising.

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09/22/2015 Harnessing the Power of Podcasting
The internet has finally come of age and down time is history; we have digital media on demand and in our pocket. If we are travelling to work, having a bath, cooking, walking the dog, or even falling asleep, there is a podcast for that. The Mp3 show on our phone or tablet is our aural comfort blanket, a constant companion; over 17% of Americans choose to snuggle up to a weekly podcast and 38% of UK internet users have downloaded a podcast.

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09/20/2015 Everything You Need To Know About Podcasting
Why should you care about podcasting?

Podcasting is another way to get your unique message out in the world and (hopefully) in front of your target audience.

A podcast is not a place to complain about your issues with your cable provider and their lack of customer service (that is Twitter). A podcast is not a place where you can put photos of your cute little niece Gertrude (that is Facebook). A podcast is not a place to teach people how to put IKEA furniture together, although with some wit, that could be a highly ironic and funny podcast to listen to (that is YouTube).

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09/18/2015 Improving My Teaching via Podcast
What I ultimately seek from conversations with my colleagues is inspiration, good ideas for how become a more effective teacher, and a sense that we share a commitment to helping our students have deep learning experiences. I tend to seek out the professors on my campus with whom I know I can have such conversations, and steer away from the ones who prefer criticizing students over talking good teaching.

If you share that preference, consider sitting down over your oatmeal with Bonni Stachowiak and the guests of the Teaching in Higher Ed podcast, an excellent (and ongoing) entry into my favorite list of resources for college and university faculty.

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09/16/2015 Podcasting finally comes of age in India
New start-ups are catering to the needs of hundreds of thousands of listeners who want to hear news beyond Bollywood gossip, listen to experts on different topics, and also let some witty commentator brighten a few moments of their day.

For millions of listeners in India, radio - whether state-owned stations or private FM channels - has mostly meant music. Conventional wisdom is that very few people switch on radio for non-entertainment listening.

Unsurprisingly, most of the new FM channels, obtained by private players by bidding hefty licence fees at auctions - the third phase of auctioning, in which the government has already raised a whopping Rs12 billion, is still going on - will be focused primarily on music, both Bollywood and regional films, as that is where the big bucks (from advertising) rolls in.

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09/14/2015 Podcasters Play for Keeps at an Upfront
Podcasters sought to shed any public-radio, non-commercial vibe that still lingers around the format on Thursday night, when they pitched their popularity and audience demographics to advertisers at the Interactive Advertising Bureaus first podcast upfront.

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