A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

05/31/2016 The Case for Podcasts in Your Marketing Mix
It is a crowded content space out there. Attention spans are limited and people are busy. So, consider this: Podcasting is the only form of content that can be consumed while an individual is doing other activities. Yet they remain underutilized in higher education. Written content, videos and images all have their place and should be strategically deployed, but they do not afford the same flexibility as podcasts, which can be listened to while doing housework, driving or exercising.

Edison Research, which monitors podcast adoption, has found that 21% of Americans 12 and older have listened to a podcast in the last month.

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05/29/2016 Podcasting: A Users Guide To Discovery
As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings. One way to find them is using one of the podcatcher apps I have listed above. The other alternative is to download an app that gathers together podcasts from a media company you are interested in.

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05/27/2016 The Ever-elusive Promise of Podcasting
A few years back, everyone was talking about 3D TV.

It was, people predicted, going to be the next big thing in television. TV makers such as Sony, LG and Samsung ramped up production of 3D TVs. Networks like ESPN and Discovery announced plans for 3D broadcasts. Analysts forecast huge demand for the medium.

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05/25/2016 How Podcasting Got Better
The first-ever podcast hit the internet in 2003. Radio Open Source, a show about global politics (and ideas through an American lens) hosted by WBUR Bostons Christopher Lydon, is still going strong.

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05/23/2016 Why You Are Only Competing With 20% Of Other Podcasters On iTunes
Today I want to cover the 80/20 rule which was aptly named the Pareto principal. This video was inspired my good friend Max Pepe from Rebelhead Entrepreneurs who covered the topic for entrepreneurs on his video log recently but I want to talk about the 80/20 rule in terms of podcasting.

So if you take a look at iTunes or Stitcher Radio or any of the other big podcast directories out there you might see hundreds of thousands of podcasts already out there, perhaps lots of podcast on the topic that you are already thinking about covering.

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05/13/2016 2016: the year the podcast came of age
The choice of medium was significant. Podcasts, series of digital audio files that users can download or stream from MP3 players and computers, were first created in 2001. This was also the year that Apple launched the iPod, the device from which podcasting takes its name. Although it is now, in tech terms, a doughty 15 years old, it has developed only fitfully.

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05/11/2016 Telling Stories in Sound
Media consumption habits have changed dramatically over the past decade and it’s no surprise that podcasts are now taking center stage as more people look for more ways to access news, information and entertainment.

We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before.

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05/09/2016 How To Make Your Podcast Stand Out From The Crowd
When it comes to getting listeners for your podcast, there are 3 words that should form the foundations of your podcast promotion strategy.

In this podcasting tips video we will be exploring what the most important parts of your content marketing strategy to focus on that will get your podcast discovered and build a bigger audience.

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05/07/2016 UK Podcasting Stats
UK podcast audiences

In the UK some listening figures are provided by RAJAR, who are responsible for radio industry audience ratings.

Following its autumn 2015 research it claims 3.7 million adults listen to podcasts, which equates to around 6.5% of the adult population (OfCom’s last figures from 2010 put it at 7%).

RAJAR also provided a breakdown of device used.

Smart phone 57%
Lap tops 16%
Digital music players 15%
Tablets 8%

05/05/2016 Amazon takes on podcasting with Audible Channels, featuring original audio content
Audible, the Amazon-owned company that built its business selling audiobooks, is now officially moving into podcast-like shorts with a beta of Audible Channels.

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05/03/2016 Podcast Audio Recording Tips
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Podcast Audio Recording Tips

05/01/2016 Submit Podcasts
Large list of podcasting directories to submit podcasts to.

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