A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

07/30/2016 5 takeaways from #SMBuzzChat on podcasting
1. Podcasts can be great for brands

Would you listen to an official Cineworld podcast that instead of just sell, sell, sell was more discussion led and gave you sneak peaks at upcoming films? Of course you would. Any brand could have a podcast; it just needs to be a perfect mix of content and ultimately, exposure.

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07/28/2016 The Power of Podcasting: Get Your Brand Heard
The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That is one of the reasons podcasts have seen such a steady growth. It is a medium that allows listeners to multi-task while consuming content.

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07/26/2016 Choosing a Microphone for Podcasting
Listeners often judge a podcast by its sound quality. No matter the format or topic of your podcast, your listeners are comparing your sound to what they hear on the radio and other podcasts produced by major broadcast outlets. Ironically, your goal is to make your podcast sound so good that no one notices how it sounds. If people notice the sound, there’s probably something wrong with it.

Fortunately, the equipment and techniques needed to produce a professional-sounding podcast are affordable and available.

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07/24/2016 Build Your Entrepreneur and CEO Brand with Podcasting
• How to know if podcasting is right for you
• The best ways to promote your podcast and build an audience
• Using podcasting to build your CEO brand
• Different types of podcasts and which ones will work best for your goals

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07/22/2016 PodWave Brings Programmatic Service to Podcasters
PodWave, a new programmatic service for podcast advertising, hopes to broaden the field by giving more brands the opportunity to dip their toe in the podcast waters without diving in with a full sponsorship. While podcasting is exploding in popularity, only a handful of brands currently dominate its ad inventory.

Podwave was developed by AdsWizz in partnership with National Public Media, National Public Radios sponsorship sales arm.

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07/20/2016 Amazon wants to become the Netflix of podcasts
One of the great things about podcasts, aside from a vast and varied selection of great content, is that everything is free for the taking. Whether you’re prone to listening to NPR, breakdowns of your favorite TV shows or even the latest sports happenings, there’s no pay-to-play scheme associated with podcasts. Unfortunately, Amazon now has plans to change that.

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07/18/2016 Podcasting Has an Ad Skipping Problem
Web advertisements face ad blockers. The DVR lets viewers bypass television commercials. Now, podcasts must contend with the 15-second skip button.

The decade-old podcast industry has been reawakened in the past two years as producers create new shows and more listeners tune in on their mobile devices and in their cars. But advertising growth has been limited by difficulties in audience measurement, and the podcast world is grappling with the same phenomenon rampant across rival media: ad-skipping.

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07/09/2016 How To Use Interview-Based Podcasting in Sales Prospecting
Not only do podcasts offer numerous benefits over text- and video-based content—they are easy to create, convenient to consume, and they can expose new audiences to your brand— but by using an interview-based show format, your podcasts can also be fantastic social selling, networking and sales prospecting tools.

Why Do Interview Podcasts Work?
Think about it. People just love talking about themselves! Everyone knows that the best conversationalists are the people who say the least and ask the most. In the format of an interview podcast, that is exactly what you are doing.

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07/07/2016 NPR Expects to More Than Double Its Podcast Revenue This Year
On Tuesday, podcast measurement and advertising company Podtrac named NPR the top podcast publisher by size. The companys data measures 90 percent of the top podcasts, with 28 million unique monthly listeners in the U.S. and 38.5 million global listeners. To be included in the rankings, publishers must have at least 30 days worth of data that can be analyzed.

According to Podtrac, NPR had 7.2 million monthly users and more than 61 million unique downloads for its 32 shows in April.

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07/05/2016 Stitcher Sold
Stitcher, the platform that has helped turn millions of people into podcast lovers, has officially traded hands and now has a new owner.

The E.W. Scripps Company announced recently that it has acquired the podcast-focused company for a cool $4.5 million, which seems like a fairly low figure considering how popular Stitcher is. In fact, with over eight million registered users, that amounts to around half a dollar per user, which could be considered a deal when it comes to bulking up the total user count for Scripps. The newly-purchased service will become a part of already-established Midroll Media, which Scripps also owns, and all twelve Stitcher employees will also be brought over to the podcast advertising network as well.

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07/02/2016 ComScore Study - Marketing Power Of Podcasts Is Huge
A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly one in three men 18-34 do so.

Compared to the average consumer, podcast listeners are more likely to have:

a college or higher education
$100k+ household income
be early adopters in multiple categories including movies, electronics and CPG.

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06/30/2016 This Could Be the Future of Podcasting
It also was not in the slightest bit mainstream: according to Edison Research, in 2006 only 22% of Americans were even familiar with the term podcasting, and only 11% had ever listened to one. Both numbers have slowly but steadily grown over the years (55% have heard of podcasting as of this year, and 36% have listened to one, and there actually isn’t a readily apparent ‘Serial’ bump), aided in large part by the smartphone: by removing the need to sync with iTunes it was much easier to have fresh podcasts at the ready. Still, there remained the challenge of creating compelling content, discovering content worth listening to, retaining listeners and, of course, paying for it all.

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