A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

09/29/2017 More Americans are listening to podcasts regularly
The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.

complete article

09/27/2017 The Power of the Podcast
For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age.

complete article

09/25/2017 The state of podcasting in five charts
When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.

Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.

Here is a look at the state of podcasting in five charts.

complete article

09/22/2017 Podcast Movement
This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference.

09/20/2017 How to Conduct a Podcast Interview
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview

09/18/2017 Are podcasts changing advertising?
Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.

Are podcasts changing advertising?

09/15/2017 How Podcasting is Effective for Brand Building
Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…

complete article

09/13/2017 Plan for Podcast Success with These Tips
1. Invest in Sound Quality
There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs – and fits the budget – so the audio is crisp, clear and free of background noise and static?

complete article

09/11/2017 The Art of the Taboo Podcast Interview
One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics.

The Art of the Taboo Podcast Interview

09/09/2017 How can you measure the success of your podcast?
Podcast listening has exploded in recent years.

Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.

The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.

How can you measure the success of your podcast?

09/07/2017 This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands
Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.

Podcasting for Fitness Brands

09/05/2017 Podcast Advertising: Revenue and Format Trends
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.

Podcast Advertising: Revenue and Format Trends

09/03/2017 Speeding Up Your Podcasts Will Not Solve Your Problems
To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.

complete article

09/01/2017 Social Media Versus Podcasting
47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story.

Social Media Versus Podcasting

08/30/2017 Do Podcasts Need TV Validation?
In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren't quite sure what a podcast is.

Do Podcasts Need TV Validation?

current blog

2017
october archive
september archive
august archive
april archive
march archive
february archive
january archive

2016
november/december archive
october archive
september archive
august archive
july archive
june archive
may archive
april archive
march archive
february archive
january archive