A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

07/30/2018 How to Create a Podcast Marketing Strategy That Speaks to Your Audience
Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. Those podcast fans listen to an average of seven different shows each, meaning that there is space for your branded content to become the next new, engaging entrant in their queue.

To capitalize on this opportunity, though, brands must invest significant resources into developing a podcast marketing strategy that aligns with the company’s marketing goals while also building a dedicated audience.

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07/28/2018 Castbox Blockchain Solution to Monetize Podcasting
Podcasting has become a popular media source. The problem is that content creators are not making much money on their work. Castbox has been a leading platform for podcasting. Now the Castbox blockchain platform, Contentbox, may help podcasters make more from their hard work.

Podcasting superstars like Joe Rogan have no problem making money from their show.

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07/16/2018 Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain
A lack of measurement standards is keeping brand advertising dollars away from podcasting. But its move toward a measurement standard has been fitful because doing so will cause podcast producers short-term pain.

Now, nearly half a year after two leading organizations released competing measurement standards, the industry is slowly getting its act together.

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07/13/2018 Podchaser Inc. Closes on Seed Round, Plans to Shape the Future of Podcasting
Podchaser, a podcasting database startup, announced today the completion of a seed round of investment, led by investor Matt Luckett and accompanied by Cornick Capital Ventures, Ed Glasscock, Dave Heath, Kentucky Enterprise Fund, Gill Holland, Rounsavall Investments, and more.

The round will be used to build and market Podchaser’s unique features such as custom podcast lists, profile pages for podcast creators and networks, and integrations with existing podcast players.

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07/11/2018 Making sense of Googles podcast flip-flop
The company famous for flip-flops has just reversed course yet again with the introduction of a new podcast app for Android. Google Podcasts, announced earlier this week, marks the company's second standalone stab at an Android podcasting service.

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07/09/2018 PwC predicts huge swells in podcasting and subscription video spend over next five years
Podcasting, subscription video on demand (SVOD) and interactive gaming will be the fastest-growing sectors in terms media spend in the next five years, a new PwC report suggests.

According to the latest PwC Australian Entertainment and Media Outlook, one of the biggest growth areas over the next five years will be podcasting, with an anticipated 85.9% revenue increase.

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07/23/2018 3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual.

But what about audio content?

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07/03/2018 Podcast Metrics Are Still the Wild West—But Networks Are Moving to Change That
Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it is still a bit of a free-for-all. There is currently no uniform system for accurately gauging a podcasts listenership. A lack of standardization is counterproductive for advertisers because it prevents them from optimally targeting what is otherwise a highly engaged and captive audience.

The IAB originally released a set of proposed guidelines for podcast publishers in 2016, and then a second set last December, in a push to better regulate metrics across the industry. Podcast network Wondery has taken it upon itself to become one of the first commercial podcasting company to adopt these standards, hoping other networks and publishers will follow suit, and many have already partially opted in.

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07/02/2018 Podcasting is Generating How Much Revenue
U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.

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