A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

06/29/2018 New study reveals 3.5 million people listen to podcasts in Australia
The radio broadcaster partnered with Acast and international research company Ipsos for the new study. It addresses the value of the Australian podcast audience, its motivations for listening and how advertisers can drive brand discovery and create new audience connections.

The study revealed that podcasting has become the fastest-growing on-demand audio medium with 3.5 million listeners aged 16-64. That means one in four people in that age bracket consume podcasts. Twenty-one percent of current listeners are listening to more podcasts than they did 12 months ago.

The report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment.

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06/27/2018 5 Ways To Grow Your Side Podcast Into A Six-Figure Business
After all, it clearly requires a fair amount of work and the right recording equipment just to get your podcast up and running. That combination of time and financial investment can be a lot to handle while you still have a regular nine-to-five job keeping you busy.

But when done right, podcasting can become a very profitable side business that gives you an excuse to sit down and engage one of your passions. In fact, I recently had the chance to meet with Michael Sacca, the co-host of both Rocketship.fm and This New Economy, a pair of business podcasts that earn he and his co-host over $10,000 a month in side income.

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06/25/2018 Podcasting By The Numbers: All About The Folks Tuning Into This Hot Medium
Businesses were rushing to go online, building websites like crazy. They didn’t know where this new medium was headed—no one did—but they were quick to tell you that when it all got figured out, they wanted to be in the game, at the starting line, in position to pivot to whatever direction the world wide web was heading.

So they built and built and built.

People now talk about podcasting the same way. It’s the hot thing in audio. There are now some 525,000 active shows and over 18.5 million episodes.

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06/23/2018 Marketers Add More Podcasts to the Mix
Total spending on podcast ads rose 86% last year, but the format remains relatively niche.

Marketers are starting to tune in to the growing appetite for podcasting.

While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising, according to a new report from the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLP.

The report, which was released Monday, said advertisers spent an estimated $313.9 million on podcast ads in 2017, an increase of 86% from about $169.1 million a year earlier.

That is still modest compared with other advertising channels. Marketers will spend about $69.87 billion on TV advertising in the U.S. in 2018, according to estimates from eMarketer. It projects the total U.S. market for digital advertising in 2018 will be about $107.3 billion, with Google and Facebook reeling in an estimated $60.92 billion.

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06/20/2018 How to Market with a Podcast
A podcast is a music or talk program that is made available in digital format for download over the Internet. Media analysts say that podcasts turned the corner in the past year.

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06/18/2018 Will podcasting eat radio?
Last week saw Edison Research release its latest Podcast Consumer data. It is a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of the data release, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/SiriusXM); podcasting is just 4% of the total.

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06/16/2018 Google is reinventing the way we listen to podcasts
Google has developed a new podcast format for search and voice to improve how people access podcasts. The functionality is rolling out on Android via Google Search and Google Assistant now.

When using Search, Google results will now show episode lists when you submit a query for a specific podcasts. These can be immediately played from the results page, though you can also tap on the name of a podcast to discover more on a new page.

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06/14/2018 How to use a podcast to create smart and usable content
The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.

Using reviews
Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.

This gives you higher authority and reinforces your personal branding, which helps when you’re trying to rank higher in the search engines.

It also helps you become a successful marketer and leader in your niche.

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06/12/2018 Resources for people interested in podcasting
For the past few years, podcasts have grown increasingly more popular among audiences.

Radio organizations such as NPR have been adapting to the changing industry and adding new shows, while other media organizations such as the New York Times have taken the opportunity to develop new content for this medium.

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06/10/2018 10 DIY Podcasting Tips
When Angela Ledgerwood launched Lit Up, her popular podcast about books, writers, and all things literary, she already had a lot going for her. She had experience interviewing celebrities, politicians, and other high-profile figures for print through her day-job as a magazine writer, and she even had some broadcasting experience as a guest on the magazines radio show.

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06/08/2018 Reaching The Unreachable Audience With Podcast Advertising
According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, unreachables are made up by a growing audience of millennials and Gen Xers who simply are not tracked by today’s standard of TV and can not be evaluated for marketing efforts. Per the report, they have a mobile-first mentality and adapt quickly to the latest technologies, such as smart speakers, over-the-top content (OTT) platforms and wearables. This group tends to gravitate towards streaming, on-demand programming and self-curated content.

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06/06/2018 The 4 Ps of podcasting: How to turn your idea into an audio hit
The Empire podcast only started in 2012, but its popularity has soared over the past few years, and now receives between 30 and 50 thousand downloads for each episode.

Each week, Empire writers review films, discuss the latest movie news and interview special guests within the industry, producing one of the world's biggest movie podcasts.

With a small team, the news outlet has been able to monetise the audio show in a saturated market.

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06/04/2018 Examining Canadas Podcast Landscape
Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.

About a quarter of consumers in Canada listen to podcasts at least monthly, led by millennials, who overindex in podcast consumption. These listeners are a committed audience, tuning in to an average of five podcasts weekly, and the majority are likely to listen to the entire episode.

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06/02/2018 Is Podcast Marketing Right For Your Business?
Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. Podcasts continue to gain popularity due to the global proliferation of smartphones. These seemingly essential devices are most popular with the 18-34 year old demographic that makes up 44% of the global podcasting audience.

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